Head of Demand Generation & Marketing Automation

Aon • San Francisco, CA

79d • $129,000 - $155,000

About The Position

As the leader of Demand Generation and Automation Strategy, the candidate will play a pivotal role in driving effective lead management and campaign execution across the organization including how we leverage CRM and our marketing technology stack. Aon is in the business of better decisions. At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

Requirements

• Demonstrated vision in establishing demand generation strategies aligned with organizational goals.
• Ability to excel in cross-functional environments, building strong relationships across digital marketing, sales, and technology teams.
• Data-driven mindset, leveraging insights from campaign performance, lead management, and marketing platforms.
• Adaptability to evolving technologies, market trends, and organizational priorities.
• Excellent communication skills to articulate complex strategies and technical concepts clearly.
• Focus on key performance indicators, such as MQL and MCR targets, while balancing quality, speed, and scalability.
• Investment in the growth and engagement of team members, promoting ongoing learning and participation in professional development opportunities.
• Client-centric mindset, anticipating business and client needs.

Responsibilities

• Standardizing lead processes, accelerating adoption of new data architecture and tools (such as Eloqua intake forms and global lead routing), and optimizing lead vetting and reporting to support business growth.
• Supporting demand generation through the execution of marketing initiatives utilizing best-in-class campaign frameworks, design templates, and reporting systems across multiple marketing automation platforms.
• Ensuring seamless lead distribution, sales acceptance and pipeline progression, specifically across Aon Connect (Oracle) and Salesforce environments.
• Optimizing lead management processes including standardizing lead definitions, transitioning from interim processes, and implementing global lead routing.
• Enhancing lead vetting and reporting capabilities to provide stronger insights, informing strategy and supporting business objectives.
• Developing, building, and maintaining best-in-class campaigns, including frameworks, templates, campaign execution, system architecture, database maintenance and connectivity, and reporting across multiple marketing automation platforms.
• Managing global demand generation campaigns supporting new business, cross-sell, upsell, and re-engagement efforts.
• Supporting end to end event promotion and creating a culture and campaign structure that drives result-oriented outcomes from events.
• Creating scalable, efficient marketing programs aligned with core and growth priorities, leading collaboration and engagement between Digital Marketing and the wider business.
• Providing team leadership and direction, ensuring clear communication of strategy, setting and demonstrating expected standards.
• Facilitating cross-team collaboration by developing best practices groups and collaborative campaign planning sessions.

Benefits

• Comprehensive benefits package including a 401(k) savings plan with employer contributions.
• Employee stock purchase plan.
• Medical, dental and vision insurance.
• Paid time off, including 12 paid holidays throughout the calendar year.
• 15 days of paid vacation per year.
• Paid sick leave as provided under state and local paid sick leave laws.
• Short-term disability and optional long-term disability.
• Health savings account, health care and dependent care reimbursement accounts.
• Employee and dependent life insurance and supplemental life and AD&D insurance.
• Adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions.
• Two 'Global Wellbeing Days' each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees