Head of Corporate Communications & Brand

Tektronix • Beaverton, OR

410d

About The Position

As the Head of Corporate Communications & Brand at Tektronix, you will be responsible for shaping and implementing global corporate communications and brand strategies. This role focuses on driving differentiation and impact across various channels, ensuring a cohesive brand presence, and enhancing brand reputation and awareness through strategic communications and storytelling. You will lead a team to execute these strategies while collaborating with marketing leads and executives to optimize product launches and high-priority events.

Requirements

• 10+ years of agency or in-house experience leading a global communications team and programs
• 3 years of brand strategy experience and/or working with brand agencies
• Bachelor's degree
• A passion for technology and experience with B2B
• Strong strategic thinker and innovative problem solver
• Exceptional verbal and written communication skills, including editing and copywriting
• Excellent collaborator with an ability to gain consensus and execute solution-driven results with cross-organizational leaders

Nice To Haves

• Aptitude for curiosity and problem solving
• Passionate about doing the right/best thing
• A steward of cultural tenets

Responsibilities

• Develop and oversee Tek's global brand strategy, ensuring a cohesive narrative, value proposition, and messaging across channels.
• Guide the creation of brand assets and templates, collaborating with agency designers to modernize the brand identity.
• Lead the activation of the brand across channels, assets, and activations, maintaining consistency and impact.
• Drive the strategy for brand portfolio restructuring and naming strategies for absorbed and new products.
• Partner with marketing leads to deliver integrated campaigns and creative activations that foster brand loyalty and advocacy.
• Lead global corporate communications including executive communications, media relations, thought leadership, and crisis response.
• Shape and execute strategies for product launches and high-profile events, ensuring alignment across regions and stakeholders.
• Cultivate relationships with key media outlets to secure meaningful coverage and elevate Tek's narrative.
• Develop scalable thought leadership initiatives, building a robust spokesperson bench and securing impactful industry engagements.
• Oversee content creation for communications, such as blogs and infographics.
• Counsel executives to enhance public speaking and media skills.

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Inclusive and diverse work environment
• Access to advanced technology and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees