Head of Consumer Product

Basic Capital•New York, NY

21h

About The Position

Basic Capital is building a new wealth system for everyday Americans — and we’re doing it by unlocking access to capital markets in a way the world hasn’t seen before. So far, we’ve built serious momentum in our B2B Employer business. But something else has been happening in parallel: our consumer product is pulling investors toward us — people who want more participation in financial markets, and who believe the old retirement system is broken. Now is the time to go on offense. Truly own the growth of category defining product Your job is to build the consumer product and business: product strategy, customer experience, growth loops, positioning, and execution. This is not a role for someone who wants to “manage a roadmap.” This is a role for someone who wants to lead a campaign and take an ambitious financial product from “people are curious” to “this is inevitable.” Be directly responsible for the proliferation of one of the most innovative, unique, consequential, and controversial financial products: The Retirement Mortgage.

Requirements

Experience owning and shipping consumer products end-to-end
Strong product strategy + execution ability (discovery → delivery → iteration)
Excellent cross-functional leadership (design, engineering, operations, marketing)
Ability to operate with high agency in a fast-moving environment

Nice To Haves

Fintech / investing / consumer finance experience
Experience building consumer brands or consumer growth loops
Familiarity with retirement, brokerage, credit, lending, or structured financial products
You’ve built products people love — especially ones that were initially “hard to explain”

Responsibilities

Own the Consumer Business
Build and run the end-to-end consumer product strategy
Define the consumer operating model: what we build, who we serve, and how we win
Be accountable for consumer outcomes (adoption, engagement, retention, unit economics)
Create the Consumer Brand
Make Basic Capital the go-to consumer brand for modern retirement investing
Translate a complex product into a story people instantly understand and want
Set the tone for consumer UX: simple, powerful, trusted, inevitable
Build Growth Loops
Develop distribution and growth strategies that fit the product (not gimmicks)
Design onboarding, activation, and education that convert intent into action
Create systems that scale: lifecycle, engagement, referrals, conversion