Head of Community

Laurel•San Francisco, CA

11d

About The Position

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you. About the role: We're looking for an community lead to own our events strategy, launch our Customer Advisory Board, and build the foundation for community engagement. This is a strategic yet hands-on role where you'll design high-impact experiences that accelerate enterprise pipeline while respecting every attendee's time as sacred. You'll report directly to our Head of Marketing and partner closely with Sales, Product, and CX to create experiences that position Laurel as the category leader in time intelligence for professional services.

Requirements

Extensive B2B SaaS marketing experience with deep expertise in events, customer marketing, or community building
Enterprise GTM expertise : you understand complex sales cycles, multi-threading stakeholders, and how experiences accelerate deals
Proven track record generating significant influenced pipeline through events and executive engagement programs
Budget management : you've managed substantial event budgets with rigorous ROI tracking
Startup execution mindset : comfortable being strategic AND hands-on; you'll set vision but also jump in to write run-of-shows, coordinate vendors, and problem-solve on-site
Professional services fluency : you understand (or can quickly learn) how lawyers, accountants, and consultants think about time, billing, and productivity
Data-driven : obsessed with attribution, performance metrics, and proving marketing's impact on revenue
Cultural alignment : you genuinely care about Laurel's mission to return time to the world; you treat attendees' time as sacred

Responsibilities

Events Strategy & Execution Own global events strategy across Laurel-hosted experiences (executive dinners, roadshows, user conferences) as well as 3rd-party trade shows/conferences
Manage outsourced logistics team handling venue sourcing, vendor coordination, registration, on-site execution—you set the vision and standards, they execute
Design branded experiences that are efficient, valuable, memorable, and deliver ROI
Track event performance , working with RevOps to optimize events for pipeline contribution, deal acceleration, cost per attendee, and influenced ARR for each event Customer Advisory Board Development and Nurture
Build from zero Laurel's inaugural CAB in partnership with Product and CX teams
Recruit executive champions from top-tier law, accounting, and consulting firms (Managing Partners, CIOs, CFOs) who can influence product roadmap and serve as reference accounts
Design engagement model : quarterly meetings, exclusive insights, product previews, strategic feedback loops
Connect insights to outcomes : translate CAB feedback into product influence, customer case studies, sales enablement content, and thought leadership
Establish metrics : member engagement, product feedback quality, reference revenue influence, expansion impact Brand & Content Campaigns
Support integrated campaigns including executive gifting, targeted outreach sequences, themed dinners, and content amplification
Collaborate on thought leadership : work with team on campaigns tied to Laurel's proprietary work research, time intelligence insights, and AI/professional services trends
Create content from experiences : turn executive dinners into case studies, CAB insights into white papers, event moments into social/video content
Work with Demand Gen to design ABM plays : high-touch experiences for top accounts that combine gifting, personalized outreach, and exclusive events Build the Community Foundation
Lay groundwork for two communities : Buyer-side : Managing Partners, CIOs, CFOs, Operations leaders at professional services firms User-side : Timekeepers (associates, partners, staff) who use Laurel daily
Define engagement models : what does community look like for each audience? (Slack channels, LinkedIn groups, virtual meetups, peer forums, etc.)
Pilot initial programs : user office hours, buyer peer roundtables, champion networks
Build for scale : create frameworks and processes that can grow from pilot to mature community programs over 12-18 months