About the position
We are looking for a leader to bring the Ketryx brand dynamically to life by overseeing external communications. You will own awareness, coverage, and engagement goals across all earned and owned channels by primarily leading the development and execution of public relations and social media strategies and campaigns. Reporting to the CMO, you will work closely with marketing, sales, and product teams to ensure that all communications are aligned with our brand identity and business objectives. Your role will involve synthesizing complex technical information into clear, compelling messages that resonate with our target audiences. This position offers a unique opportunity to shape the voice of an innovative company poised to make significant strides in the medical device industry.
Responsibilities
- Develop Ketryx’s PR, analyst relations, and related internal communications strategies.
- Own execution of associated plans, including scope, content, target outcomes, key metrics and measures, and required inputs and resources to deliver.
- Cultivate relationships with journalists and media outlets to secure high-impact coverage.
- Manage press releases, media briefings, original content, and public relations events.
- Create narratives and the corporate messaging platform utilized across channels that position Ketryx as a thought leader.
- Drive consistency and cohesion of all corporate messaging and thought leadership communications for the company across all communications channels (e.g. website, social, press, etc).
- Build and maintain a speaking calendar and secure slots for the CEO and other company thought leaders at key events aligned with business objectives.
- Create a strategy and pipeline of compelling, sharable content and newsworthy updates tailored to social media channels (LI, X, Reddit) that drive engagement.
- Regularly analyze results and create data-informed snapshots that communicate performance to executives & employees.
- Manage the planning and execution of our Owned events like Workshops, Customer Events, and Customer Advisory Board.
- Coach company spokespeople, including challenging senior executives, to optimize the success of press interviews, video creation, social media, and public speaking.
- Establish initial federal government engagement strategy.
Requirements
- 10+ years of communications experience in corporate communications, marketing communications, or public relations.
- 2+ years each in an agency and a high-growth start-up.
- Excellent organizational skills.
- A phenomenal written and verbal communicator who can tell concise, persuasive stories to all levels and empower their teams to do the same.
- Extensive experience in partnering with senior executives and developing content in their voice and style.
- A self-motivated go-getter who operates independently, works effectively on multiple projects, gets it done, and thrives in a fast-paced environment.
- Local to Boston with the ability to travel as needed.
Nice-to-haves
- Background in software engineering or quality assurance.
Benefits
- Competitive compensation.
- Generous stock options possible.
- Work in an exciting field with a positive impact on the world.
- Opportunity to learn and grow as part of a global team.
- Hybrid work model (mix of work from home and office is possible).
- Generous PTO for full-time.
