Head of Casino

iTalent PLUS•Malta, MT

About The Position

Our client is seeking a highly strategic and data-driven Head of Casino to lead the overall casino product, commercial strategy, and performance across multiple brands and markets. This leadership role sits at the intersection of CRM, Product, BI, and Vendor Management, with full ownership of casino P&L performance. The successful candidate will drive GGR growth, optimize margins, oversee supplier strategy, and ensure a best-in-class player experience.

Requirements

5+ years’ experience in iGaming, with significant exposure to casino operations and commercial strategy
Proven experience in a senior or leadership role within casino/product/commercial functions
Deep understanding of slot mechanics, live casino economics, RTP models, and bonus abuse patterns
Strong track record of negotiating with Tier 1 providers
Advanced proficiency in Excel and Business Intelligence tools
Strong commercial acumen with a strategic, data-driven mindset
Proven ability to influence senior stakeholders and challenge both internal and external partners

Nice To Haves

Experience working with aggregators (e.g., Hub88, EveryMatrix)
Familiarity with CRM platforms (e.g., Smartico, Optimove)
Exposure to risk, fraud, and compliance considerations within casino strategy
Experience managing multi-GEO operations (LATAM / Africa / Asia)
Strategic and commercially driven leader
Highly analytical and KPI-focused
Strong cross-functional communicator and decision-maker
Capable of balancing growth, player experience, and profitability
Comfortable operating in a fast-paced, performance-driven environment

Responsibilities

Define and execute the overall casino strategy across all brands and markets
Own the casino roadmap, aligning product, content, and promotional strategy with business objectives
Oversee game portfolio performance, lobby experience, and player lifecycle optimization
Collaborate with Product and Tech teams to implement AI-driven personalization, recommendation engines, and performance models
Ensure alignment between acquisition, retention, and monetization strategies
Own and evolve the global game positioning strategy (Top Games, Trending, New Releases, GEO-specific placements)
Optimize game ordering and visibility based on performance, player behavior, and market trends
Establish frameworks for managing high-risk or bonus-abusive games, including restrictions and monitoring
Align lobby structure with CRM campaigns, acquisition funnels, and retention mechanics
Lead strategic relationships with all game providers and aggregators
Define and execute supplier strategy, including portfolio diversification and provider prioritization
Conduct executive-level performance reviews with key vendors
Negotiate commercial agreements, including revenue share, exclusivity, and strategic partnerships
Secure high-value promotions, tournaments, and bespoke commercial opportunities
Oversee promotional strategy in collaboration with CRM teams
Ensure vendor-funded campaigns are maximized and aligned with commercial objectives
Validate promotional mechanics against profitability and projected uplift
Review post-campaign performance, ensuring clear ROI and continuous optimization
Own key casino KPIs including GGR, Hold, Bonus Cost, and Net Revenue
Monitor performance across GEOs, providers, and player segments
Define strategies to manage bonus exposure, RTP impact, and provider concentration risk
Implement controls such as exposure caps, wagering restrictions, and content optimization strategies
Identify underperforming areas and drive structured improvement plans
Oversee all commercial agreements, including revenue share structures, minimum guarantees, and fee models
Provide strategic input into contract negotiations and approvals
Ensure full visibility and control over supplier costs, commitments, and commercial performance
Partner with Legal and Finance on contract structuring and risk management