Head of Brand - REMOTE

Jobgether • Illinois, IL

14d • Remote

About The Position

In this role, you will be responsible for crafting and evolving our brand strategy to ensure its visibility and relevance within families' daily lives. You will define and execute the brand vision through narrative, messaging, and visual storytelling across various channels. Your work will build a sense of belonging and foster a community around our brand, helping families connect with our values of empathy and inclusivity. This is an opportunity to create a trusted, long-lasting partnership with families, guiding them toward financial literacy and support.

Requirements

• 10+ years of experience in brand marketing leadership, specializing in strategy and creative direction.
• Proven track record of multi-channel storytelling for high-growth digital products.
• Exceptional writing, editing, and communication skills with a strong portfolio.
• Experience in developing and executing comprehensive brand strategies.
• People-first leadership style with a focus on mentoring and fostering creative environments.
• Deep understanding of modern marketing strategies for family and consumer tech audiences.
• Analytical mindset with the ability to use data to inform decisions.
• Experience in contributing to integrated campaigns across various media.

Responsibilities

• Lead and inspire a multidisciplinary team across PR, organic social, education, content, and creative brand design.
• Own and drive the brand strategy, ensuring seamless alignment and authenticity across all touchpoints.
• Guide the creation of engaging, on-brand copy and creative for campaigns and various platforms.
• Partner with cross-functional teams to align the brand with business goals and product realities.
• Cultivate high-impact partnerships with external agencies to translate business objectives into cohesive narratives.
• Analyze audience insights and campaign performance to refine messaging and storytelling approaches.
• Identify and develop new storytelling opportunities to strengthen brand relevance.
• Maintain awareness of consumer behavior and industry trends to keep the brand modern and differentiated.
• Own and evolve brand standards to ensure consistency while allowing for flexibility.

Benefits

• Competitive compensation package with a market-based approach.
• Discretionary performance bonus and equity rewards.
• Medical benefits and 401K match.
• Commitment to an inclusive work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed