Head of Brand Strategy and Activation

First Horizon • Memphis, TN

116d

About The Position

First Horizon Bank is seeking an innovative Head of Brand Strategy and Activation who reports to the Head of Brand and Shared Services. This role is responsible for developing and executing comprehensive marketing strategies to increase brand awareness and drive consumer engagement through campaigns, events, sponsorships, and partnerships. The individual will lead a team of performance marketers, event and sponsorship, and brand strategists, playing a crucial role in shaping the brand identity and market presence, as well as developing and executing marketing strategies to drive both brand recognition and measurable results.

Requirements

• Bachelor's degree in marketing, Business Administration, Communications, or related field.
• Minimum of 7-10 years of experience in brand strategy / performance marketing or a related field, with at least 3-5 years in a leadership role.
• Ability to develop and implement comprehensive marketing strategies.
• Experience leading and managing a team of marketing professionals.
• Strong communication and interpersonal skills to work effectively with cross-functional teams.
• Deep understanding of digital marketing, lead generation, and customer acquisition strategies.
• Knowledge of brand positioning, messaging, and guidelines.

Responsibilities

• Develop and execute long-term, comprehensive brand strategies to enhance brand equity and market presence.
• Drive innovation in marketing strategies and tactics.
• Ensure brand consistency across all marketing touchpoints and communications.
• Oversee the development and evolution of brand assets, messaging frameworks, and naming conventions.
• Oversee the entire lifecycle of brand activations, from ideation to execution, ensuring they are impactful, on-schedule, and aligned with brand goals.
• Design and execute marketing campaigns across various channels to achieve specific goals, such as driving revenue, increasing user acquisition, and boosting brand awareness.
• Collaborate with the marketing team to plan and execute campaigns across various channels, including digital, print, and social media.
• Monitor and analyze the performance of brand initiatives, providing insights and recommendations for improvement.
• Develop and implement strategies for improved customer engagement and loyalty.
• Identify, build, and manage strategic brand partnerships and flagship sponsorship programs to expand reach and drive growth.
• Lead, mentor, and manage a team of marketing professionals, fostering a culture of high performance and creativity, and continuous improvement.
• Work closely with the integrated marketing team, lines of business, product, creative and other teams to ensure alignment and achieve business objectives.

Benefits

• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree