Head of Brand Marketing

Empower • Greenwood Village, CO

4d • Hybrid

About The Position

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. The Head of Brand Marketing is responsible for building and scaling a nationally recognizable brand with a clear and compelling value proposition, supporting Empower’s ambition to build lifelong financial relationships with customers. This leader owns brand strategy and expression, paid media, sponsorships and partnerships, and the in-house creative agency. They serve as the enterprise brand steward, ensuring the brand is expressed consistently and powerfully across all customer touchpoints. Reporting to the Chief Marketing Officer, this role is a key member of the Marketing Leadership team, leads a 50+ person brand and creative organization and plays a central role in driving sustainable brand growth in support of enterprise objectives.

Requirements

• 15+ years of progressive marketing leadership across brand strategy, paid media, and integrated campaigns.
• Demonstrated ability to translate brand strategy into impactful marketing execution.
• Experience leading creative teams and managing agency ecosystems.
• Strong cross-functional leadership across marketing, communications, product, and enterprise stakeholders.
• FINRA fingerprinting required.
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

Nice To Haves

• Financial services experience preferred but not required.

Responsibilities

• Lead Brand Strategy & Stewardship Evolve and operationalize Empower’s brand positioning in partnership with executive leadership.
• Translate brand strategy into compelling creative expressions across campaigns, experiences, and channels.
• Establish enterprise brand standards, governance, and scalable toolkits that ensure consistency across the organization.
• Paid Media & Integrated Campaigns Create and lead enterprise-wide annual marketing planning process, stitching together all marketing efforts driving our brand and revenue.
• Lead creative strategies across paid media including TV, digital, social, display, and emerging platforms.
• Leads creative agency and media agency to propel the brand with measurable outcomes.
• Ensure campaigns reinforce the enterprise narrative and deliver continuous improvement through testing and optimization.
• Sponsorships & Brand Activation Lead strategy and activation for sponsorships and partnerships, including sports marketing assets.
• Integrate sponsorship storytelling across paid, owned, and earned channels.
• Establish clear performance metrics tied to brand growth and enterprise impact.
• Creative Organization Lead and develop a high-performing in-house creative team spanning video, digital, print, and content.
• Foster a culture of creativity, collaboration, and operational excellence.
• Optimize agency partnerships and ensure disciplined stewardship of brand investment.
• Enterprise Partnership Partner closely with Brand Communications to align brand voice and brand expression across paid, owned, and earned media.
• Collaborate with Consumer Marketing and Workplace Marketing to ensure the brand drives engagement across B2C and B2B audiences.
• Partner with Product, Sales, and Analytics to ensure brand strategy translates into measurable business outcomes.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees