Head of Brand Marketing, eBay Live

eBay • San Francisco, CA

104d • $162,000 - $216,300

About The Position

eBay is seeking an experienced and visionary marketing leader to head Brand Marketing for eBay Live. This role will shape how eBay shows up in the rapidly evolving Live Shopping space, driving both brand presence and business growth across multiple verticals — from Collectibles to Fashion and more. What makes this role exciting is the incredible potential within the Live Shopping market. You’ll have the chance to drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business. Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences. Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success. Leverage our unique position: eBay’s heritage in collectibles and fashion provides a powerful foundation for expanding into new categories and building a live shopping ecosystem at scale.

Requirements

• 10+ years of brand and/or growth marketing experience, including direct expertise in live shopping, livestream commerce, or interactive retail platforms.
• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.
• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.
• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.
• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.
• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

Responsibilities

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).
• Develop and execute integrated marketing campaigns, from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.
• Lead a rigorous 'test and learn' approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.
• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.
• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.
• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.
• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.
• Manage and optimize budgets, ensuring efficient spend and strong ROI across marketing activities.

Benefits

• Base pay range of $162,000 - $216,300.
• Total compensation package may include a target bonus and restricted stock units.
• Full range of medical, financial, and/or other benefits including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees