Head of Audience Strategy

Star Tribune Media • Minneapolis, MN

100d • $130,000 - $150,000

About The Position

The Minnesota Star Tribune is seeking a collaborative, digital visionary to expand and lead a new Audience department to help drive our newsroom and company to build the leading model for local news in America. This executive leader will oversee a talented and creative group of journalists and audience experts dedicated to growing our subscriber base and deepening engagement with our audience. The team sits at the center of our organization's most exciting ambitions. Every day, it ensures our essential journalism, distinctive stories and projects are showcased, elevated and distributed across our platforms in formats that resonate with and delight our audience. The role is also deep in the data, using analytics to drive new strategies and uncover new opportunities to expand our reach. That work is cross-functional, at times partnering with consumer growth, brand marketing, and product in search of new ways to expand our audience. This leader will serve on the newsroom's senior leadership team, reporting directly to the editor. Beyond advising on mobile and desktop programming and promotion, the audience team also oversees community engagement strategy, including newsletters and social media, SEO, analytics and more. It champions digital- and audience-focused storytelling, helping lead our newsroom's work in such areas as audio and video, service journalism and nontraditional story forms. The team also trains the company in digital and audience development best practices and will partner with content teams to support and optimize journalism for our audience.

Requirements

• Experience building, leading and mentoring talented and motivated teams.
• Demonstrated understanding of modern audience development best practices, both on- and off-platform.
• Experience using audience data from tools like Google Analytics and Chartbeat to inform strategic decisions.
• Strong news judgment with the skill and confidence to make smart decisions in line with our standards.
• A demonstrated ability to build consensus and bring others along in service of a shared vision in a cross-functional environment.
• A track record of innovation around digital storytelling and audience growth.
• Enthusiasm for ensuring the sustainability of local news, and an ability to collaborate with departments including product, technology and advertising.
• A positive attitude, and optimism that the best days for our organization are ahead.

Responsibilities

• Develop and execute strategies that grow traffic and engagement across Star Tribune's key content areas and platforms.
• Ensure the effective distribution of content across multiple platforms, including social media, newsletters, homepage, and off-platform surfaces.
• Establish and monitor key metrics for each channel to measure audience growth and engagement.
• Partner deeply across the newsroom and the broader organization to develop and manage strategic plans that align with The Minnesota Star Tribune's North Star goal of sustainable subscriber growth.
• Foster collaboration across editorial, product, consumer marketing, and brand marketing teams to align content initiatives with audience growth objectives.

Benefits

• 401(K) match
• Healthcare coverage - medical, dental, and vision
• Life insurance
• Disability insurance
• Paid time off
• Broad range of other benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries
• Number of Employees: 1,001-5,000 employees