Head of Audience Operations and Digital Analytics
About The Position
At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Requirements
- 8+ years in marketing technology, digital transformation, and customer engagement
- 8+ years leading managers and multi-team organizations.
- Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management.
- Deep understanding of customer behavior and end-to-end journey orchestration.
- Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
- Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
- Track record of mentoring senior talent and building future-ready teams.
- Experience delivering enterprise-scale technology initiatives and managing organizational change.
- Strong vendor management across complex marketing technology projects.
Nice To Haves
- Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.
Responsibilities
- Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
- Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
- Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.
- Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.
- Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.
- Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
- Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
- Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
