BNY External Career Site-posted 3 months ago
Full-time • Senior
New York, NY
5,001-10,000 employees

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of Head of Asset Owners, Corporates & Insurance Marketing to join our Client Marketing team. This role is located in New York City. The Head of Asset Owners, Corporates & Insurance Marketing is a senior leader responsible for driving strategic marketing initiatives within the asset owner, corporates and insurance segment. The ideal candidate will have a deep understanding of the space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.

  • Develop and implement a comprehensive marketing strategy for the segment, aligning with the firm’s overall business goals
  • Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
  • Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
  • Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
  • Establish and enhance the firm’s brand presence in the asset owner, corporates & insurance market, building credibility and awareness
  • Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
  • 12+ years of client marketing
  • Experience with B2B and B2B2C marketing programs
  • Highly analytical mindset and attention to key metrics
  • Ability to run experiments and continuous testing in order to optimize performance
  • Agile approach to growth marketing and the ability to punch through ambiguity
  • Overall track record of professional and academic success
  • Experience in building, leading and motivating teams while collaborating in a matrixed organization
  • Highly competitive compensation
  • Benefits and wellbeing programs rooted in a strong culture of excellence
  • Access to flexible global resources and tools for your life’s journey
  • Focus on your health, foster your personal resilience, and reach your financial goals
  • Generous paid leaves, including paid volunteer time
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