Head of APAC Marketing - Enterprise and Public Sector

Verizon Communications • Saint Leonard, MD

278d • Remote

About The Position

This role spearheads marketing growth initiatives for Verizon Business in the Asia Pacific (APAC) region. Developing and executing on an annual APAC Marketing Plan, the program is aligned to regional sales imperatives and both Global and International marketing approaches. You will lead a team of senior marketers across the region who plan and deliver campaigns across all stages of the marketing funnel; from awareness to engagement to demand generation. Campaigns and programs span APAC, primarily in Australia, Singapore, Hong Kong and Japan and you will collaborate with your team to refine the marketing approach by country & culture. The key objective for APAC Marketing is to raise awareness of Verizon Business and our capabilities in APAC, to understand our customers' and industry's challenges, to find compelling ways for our audiences to engage with us, and ultimately to contribute to sales funnel, bookings and revenue. Our market comprises large enterprises across APAC as well as the public sector in Australia only.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of experience in a B2B Marketing function in a multinational technology company.
• Eight or more year leading a regional APAC marketing team.
• Broad marketing expertise, preferably in a field-facing or strategic marketing role.
• In-depth knowledge of international markets, emerging global technology trends, and issues in the Enterprise (pan APAC) and Public Sector (Australia only) segments.
• Talent for crafting customer-focused value propositions for vertical markets like Banking & Finance, Manufacturing, Health & Pharmaceutical and the Public Sector.
• Solid understanding of current digital/online/offline marketing concepts, strategies, and best practices.

Nice To Haves

• MBA or Masters Degree.
• One or more relevant Marketing Certification or training.
• Leadership skills, ideally with experience leading a virtual/international team.
• Experience coaching and developing teams to perform at their best as they strive to meet objectives, and have some fun along the way.
• Ability to create and implement strategic plans.
• Excellent organizational, interpersonal, presentation, oral, and written communication skills; track record of building relationships and credibility with leaders across the organization.
• Strong analytical skills and data-driven thinking.

Responsibilities

• The primary marketing liaison with sales vice presidents and managing directors across the APAC region.
• Responsible for strategic planning, execution, and oversight of all field marketing and account-based marketing (ABM) programs to drive awareness and demand generation across all sales segments and key verticals.
• Report quarterly on campaign contribution, effectiveness and ROI.
• Collaborate with sales leaders and their regional teams to develop and implement campaigns and programs aimed at building sales funnel and winning business.
• Work closely with the shared services team in EMEA and leverage content and campaigns as relevant for APAC's focus.
• Develop a pipeline of reference and case studies across APAC.
• Leverage US and EMEA produced content as relevant and create specific APAC content particularly for the Federal Government in Australia.
• Ensure the two English APAC web domains and the Japanese web domain have relevant and fresh content to use in awareness, outreach and engagement campaigns.
• Manage key external marketing agencies and develop strong relationships built on trust.
• Manage discretionary and ABM budgets as well relevant agency retainers.
• Ensure legal compliance processes are followed by all team members, with privacy, copy, event nomination and opt-in/spam rules are adhered to.

Benefits

• Hybrid work environment with defined work location including work from home and assigned office days.
• Scheduled Weekly Hours: 38.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Telecommunications
• Education Level: Bachelor's degree