Head Market Development & Advocacy - biologic medicine for severe Asthma

AstraZeneca•Gaithersburg, MD

15d

About The Position

Introduction: At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine. Job Description: Join the team that learns how the enterprise runs, what it takes to succeed and what excellence in Commercial looks like. Be part of creating the right environment that empowers our people to have a winning mindset. As a Global Head Market Development & Advocacy you will be accountable for: The development and implementation, aligned to the brand strategy, the advocacy program, including global commercial programs, events & materials, effective management of the relationships with the HCPs identified as part of Global Severe Asthma and CRSwNP Clinical Expert Council and other new Epithelium driven diseases forums. In this regard, it is expected to develop a core set of KEEs with advocacy of the science across Pneumology, Allergy, ENT, Gastro and Immunologist and the pivotal role of the Epithelium across Epithelium driven inflammation in Asthma, CRSwNP, EOE, and COPD. Heading the non-branded market development program (PRECISION) including the evolution of the Connect 360 PSP platform, delivering a comprehensive global strategy and drive detailed execution across the major global markets. PRECISION reflects AstraZeneca’s outstanding dedication to fundamentally improving the lives of people living with severe asthma by creating an environment where patients routinely receive the right care at the right time, in the most appropriate setting. Through PRECISION, we are working with global and national respiratory authorities from clinical practice, patient advocacy groups and the payor and policy environment, to accelerate patient referrals, build clinical capabilities, expand healthcare system capacity and evolve healthcare policies. For both initiatives you will have to build and maintain strong relationships with the global cross-functional brand team and local teams (esp. marketing, digital, medical and policy leads) in the T8 markets, including special focus on the market development opportunity in China.

Requirements

Bachelor’s degree is required with science expertise as preferred.
15 + years’ experience in healthcare or biopharma industry, with a strong preference for experience in the Respiratory and/or Immunology area.
Confirmed experience of engaging with and demonstrating insights from external customers e.g. KEEs, prescribers, payors
Proven success in a global or local role
Confirmed strong influencing skills and collaborator management, including at an Executive Level
Experienced and comfortable working in a matrix environment and capable to adapt to work with different countries and different cultures.
Experience to create a positive relationship with third parties as an AZ Ambassador at Board and Executive Committee level.
Launch experience and success including experience with building local advocacy and developing market as well as brand share.

Nice To Haves

Secondary degree, e.g., MBA.
PhD with science expertise (Desirable)

Responsibilities

Advocacy: Developing and Implementing the KEE advocacy plan vision, strategy, tactics and operations plan to amplify the brand narrative within the broader healthcare community.
Partner, in conjunction with the rest of the Global brand team, with the Global SUA Clinical Expert Council and Epithelium inflammation driven diseases council to inform program strategy, develop content and deliver speaker training & speaker events.
Partnering closely with local marketing company brand advocacy leads to inform the KEE program and support seamless integration into local brand advocacy plans.
Creating and implementing personalized advocacy plans for identified Global Advocates for the Global Brand team members.
Market Development (PRECISION): Driving the global organization toward a full comprehension of the PRECISION short- and long-term vision
Developing the key strategy /tactics / assets in collaboration with identified markets to define the global PRECISION program.
In partnership with the Precision Market Development Medical Director and policy teams; develop global Precision healthcare change strategy and drive implementation of core deliverables e.g., early identification/ screening programs, optimizing clinical pathways and evidence generation.
Identifying potential vendors for the services included into the platform for the main countries/regions to deliver patient identification.
Build, develop and co-ordinate Precision global/ local teams, bringing together relevant operational/ leadership teams to ensure global delivery of the program.
Define and coordinate the delivery the brand value proposition and service platform offering on Connect360 to secure a smooth implementation of the program in key markets securing a better patient outcome.