Head Coach

Orangetheory - Franchise #0301•Tuscaloosa, AL

About The Position

The Head Coach plays a critical leadership role in delivering the Orangetheory Fitness promise—a consistent, high-energy, science-backed workout experience that drives results, engagement, and member retention. This position is responsible for leading the coaching team, upholding Orangetheory standards, and partnering with studio leadership to support overall studio performance.

Responsibilities

Lead by example in delivering a consistent, safe, and effective Orangetheory workout experience in every class.
Ensure all coaches execute templates accurately, coach to heart rate-based training principles, and uphold brand standards.
Drive member engagement by supporting consistent workout routines that encourage long-term participation and results.
Champion the use of OTBeat performance tracking to enhance member understanding, motivation, and results.
Recruit, onboard, train, and develop a high-performing coaching team.
Lead ongoing coach education and development to ensure:
60%+ closing rates
80%+ utilization standards
Conduct formal coach evaluations at least once per quarter and lead goal-setting and performance follow-up conversations.
Facilitate monthly template rollout meetings to ensure consistent execution and understanding.
Lead the coach development portion of weekly studio meetings.
Coach 16 Orangetheory classes per week (approximately 24 hours of coaching time).
Dedicate approximately 16 hours per week to studio leadership and administrative responsibilities.
Monitor, adjust, and optimize the class schedule to support studio growth while maintaining Orangetheory utilization standards of 80% or higher.
Support member retention efforts by coordinating fitness-related member outreach and engagement, maintaining at least 80% monthly completion.
Oversee structured fitness touchpoints for new members throughout their first 120 days.
Ensure all studio equipment is safe, functional, and maintained to Orangetheory standards; address equipment issues within 24 hours and maintain maintenance logs.
Partner with the Studio Leader to plan and execute special fitness initiatives and events, including Dri-Tri, benchmarks, specialty workouts, and Corporate/VIP classes.
Stay current on all Orangetheory Fitness systems, tools, and product updates relevant to coaching and member experience.
Complete all required Orangetheory University training and ongoing education.
Maintain all required certifications (OTFit, Personal Training, CPR/AED).
Ensure full compliance with Orangetheory Fitness brand standards, policies, and procedures.