HCP Promotions Senior Marketing Manager, Cardiovascular

Amgen • Thousand Oaks, CA

284d • Hybrid

About The Position

At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Requirements

• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Nice To Haves

• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Translating market research into effective consumer campaigns or programs.
• Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.
• Strong bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style.
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience coaching and developing talent.

Responsibilities

• Co-lead overarching PCP strategy and execution to ensure that brand/business objectives are met across branded and disease state education initiatives.
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input.
• Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives.
• Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for PCPs.
• Developing promotional messages, programs and sales force tools for PCPs (which may include visual aids, emails, speaker programs and congress materials).
• Work with Commercial Insights team to develop measurement plans and drive market research for materials and initiatives.
• Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, and consumer marketing ensuring responsible and effective communications.
• Leading projects through the legal, regulatory, and medical review process.
• Managing program budgets and developing metrics to ensure success of the promotional programs.
• Engage with Key Opinion Leaders and the global marketing team to inform creation and flawless roll out of high impact, high value marketing tools.
• Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid work arrangements, where possible.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree