HCP Marketing Manager, UPLIZNA NMOSD, US Remote (Rare Disease)

Amgen • Washington, DC

272d • Remote

About The Position

Join Amgen's Mission of Serving Patients. At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Requirements

• Doctorate degree.
• Or Master's degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Or Bachelor's Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Or Associate's Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.
• Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization.

Nice To Haves

• Bachelor's degree required; MBA Preferred.
• Strong marketing competencies to include brand positioning, message development, marketplace analysis, insight generation, HCP & patient segmentation, brand sustainability, and multi-channel engagement.
• Experience in effective promotion in a highly competitive market.
• Experience in leading strategy development and influencing cross-functional teams.
• Experience in neurology preferred.
• Rare disease experience preferred.
• Experience collaborating with external experts and professional medical associations.
• Strong communication effectiveness: ability to engage, connect, and influence senior management and the sales and marketing organizations.
• Experience working with multiple projects and managing multiple external vendors.
• Ability to translate and communicate complex information/strategies into simple and impactful plans.

Responsibilities

• Support the execution of the UPLIZNA NMOSD US brand strategy.
• Collaborate cross functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics in a highly competitive market.
• Work with teammates to develop and implement all HCP materials and promotional messaging (IVAs, leave behinds, reprint carriers, websites, etc.).
• Work with promotional review committee (PRC) to ensure that marketing materials meet brand, regulatory, legal, and medical guidelines and coincide with approval deadlines.
• Lead HCP congress activities including booth design and surround sound (NPP) that aim to establish UPLIZNA as the treatment of choice for HCPs.
• Lead local congress strategy and execution in collaboration with field sales.
• Lead print, fulfillment, and inventory for HCP team.
• Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans.
• Maintain an in-depth knowledge of competitive activity and market dynamics that may impact product growth.
• Support in the onboarding of new team members, including field team members, as the team continues to evolve.
• Collaborate with sales training to develop content that ensures effective execution of promotional resources.
• Effectively collaborate and influence cross-functional teams (e.g., global marketing, regulatory, legal, medical affairs, patient marketing, TLLs, market research, market access, sales operations, and sales training) on strategy, messaging and other marketing initiatives.
• Live and role model Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the UPLIZNA Brand team and cross-functional partners.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid work arrangements, where possible.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree