HCP Marketing Lead Rheumatology

UCB•Atlanta, GA

63d•Hybrid

About The Position

We are looking for a HCP Marketing Lead to join us in our Rheumatology Marketing team, based in our Atlanta, GA office. About the role As a Rheumatology Marketing Lead, you will steward UCB brands to market leadership by developing and implementing impactful marketing campaigns. Who you'll work with This role will be reporting to a Rheumatology Brand Lead, you will work with Marketers across the Immunology Business Unit, including marketers responsible for HCP promotion, Digital promotion, Peer-to-Peer, Patient, and Payers. You will collaborate closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, and Compliance. Operating at the highest level of UCB compliance and professional standards; Compliance is integral to how we operate within UCB. Adherence to compliant behavior is expected and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.

Requirements

Bachelor's degree required
At least 5+ years of experience in the pharmaceutical industry, preferably a minimum of 2 years of experience successfully executing HCP-focused campaigns
This is a hybrid role (working from home and in-office) based in the UCB US Corporate offices in Atlanta. Candidates must be based in, or willing to relocate to, the Atlanta area
Willingness/ability to travel domestically and internationally, up to 40%

Nice To Haves

Can independently lead projects through a Medical/Legal/Regulatory review
Excellent written and verbal communication skills with the ability to craft compelling promotional stories and messages
Strong time management, project management, and budget management skills
Proven experience working with cross-functional partners in a matrixed organization (Sales, Marketing, Learning & Development, Medical, Regulatory, Compliance)
Understanding of data analysis and insight generation to inform strategic decisions
Proficiency with Veeva CRM, Veeva Vault, MS Office (especially PowerPoint and Excel) or similar required

Responsibilities

Lead development of compelling messages, claims, and creative content living into the overall brand vision set by UCB organizational leadership.
Shape integrated HCP marketing strategies, executing core tactics to drive adoption of a launch brand.
Partner with Marketing, Operations, Field Sales, and Learning & Development to optimize promotional content and ensure effective delivery of digital and print assets to the Field Sales team.
Provide updates to commercial leadership teams for awareness and alignment.
Lead content development from initial concept through the Review Committee (RC) process (medical, legal, and regulatory review) to approval
Collaborate with agencies on creative content development; oversee budget updates and accruals.
Partner with UCB Learning and Development team and sales leadership for new hire and ongoing training.

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