HARA Sales Representative (Sur)

Ballester Hermanos, Inc.•Cataño, PR

1d•Onsite

About The Position

At Ballester Hermanos Inc. (BHI), we believe our people are at the heart of everything we do. We are always looking for passionate and proactive individuals to join our team. In every role, you will not only contribute to operations but also help shape the employee and customer experience, empower those around you, and bring our service-oriented culture to life. You will be a connector, a problem-solver, and a trusted partner to drive our mission. At BHI, every day begins with a clear purpose: to serve with excellence, passion, and commitment. We don't just distribute products: we deliver quality, trust, and well-being to thousands of families. Every decision, every task, every delivery —from our offices to our warehouses and routes— reflects our deep commitment to the care, respect, and excellence our consumers deserve. If you believe great service starts from within, and you are ready to grow in a company where versatility, initiative, and heart are most valued, this is your opportunity. The aim of Ballester Hermanos is to provide a service of excellence, a purpose that has driven us here since 1914. We are a private company innovation driven founded in Puerto Rico, which for more than 100 years has been committed to delivering quality products to our customers. We believe in working hard to always meet their needs. Our company represents over 100 brands and attends over 5,000 establishments island wide.

Requirements

Bachelor's degree in Business Administration, Marketing, Finance, Hotel Management, Culinary Arts, or related areas.
Previous experience in sales of spirits, wines, and/or beers.
Solid knowledge of spirits, wines, and beers, including styles, brands, regions, production processes, and food pairing.
Ability to conduct presentations, tastings, and close sales.
Excellent communication, negotiation, and customer service skills.
Valid and current Driver's License in Puerto Rico.
Own transportation.
Availability to work flexible hours, including nights and weekends for events, tastings, or promotions.
Basic proficiency in computer programs and sales reporting systems.

Nice To Haves

Sommelier, Wine & Spirit Education Trust (WSET), Certified Specialist of Wine (CSW) certification or similar certifications are preferred.
Previous experience in the alcoholic beverage industry, distribution, hotels, restaurants, bars, or food service is preferred.

Responsibilities

Visit established clients on the route.
Develop a visit plan and establish sales objectives for each client.
Identify and develop new clients and business opportunities within the liquor, wine, and beer channel.
Conduct product presentations, tastings, and sales service.
Recommend product portfolios according to client type, rotation, season, trends, and profit margin.
Maintain updated knowledge of brands, varieties, regions, production processes, and food pairing.
Execute sales, take orders, and collect payments.
Follow up on promotions, displays, inventory, rotation, and promotional material at the point of sale.
Participate in sales meetings, product trainings, tastings, and new brand launches.
Support promotional activities, tastings, events, and fairs.
Maintain an excellent service relationship with clients and address claims or special needs.