GTM Systems Administrator

Frontera • Denver, CO

7h • $80,000 - $125,000

About The Position

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.
Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.

Our Mission
Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.

Role Overview
Frontera is hiring a GTM Systems Administrator to own and operate the commercial technology stack that powers our Sales organization.
This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.
Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.
Why This Role Matters
As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.
This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.
You will help maintain and scale the commercial backbone of a category defining behavioral health company.

Requirements

• 3 to 6+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
• Hands on CRM administration experience and sales automation systems
• Experience managing modern GTM stacks including tools such as Clay
• Strong understanding of lifecycle modeling and pipeline management
• Experience building automation and routing logic
• Comfort working directly with sales teams and improving rep productivity
• Experience building forecasting infrastructure
• Strong analytical skills and attention to detail

Nice To Haves

• Experience in healthcare or other regulated industries
• Experience supporting multi motion environments including B2B, D2C, and B2B2C
• Experience working in high growth or AI native environments

Responsibilities

• CRM Administration & Lifecycle Configuration
• Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures
• Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
• Define and enforce stage criteria to reduce pipeline stalling and ambiguity
• Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams
• Modern GTM Stack Management
• Administer and integrate systems across a modern AI native GTM stack including:
• CRM platform (Hubspot; Salesforce)
• Clay for enrichment, outbound intelligence, and workflow automation
• Sales engagement platforms
• Marketing automation systems
• Call intelligence tools
• Data enrichment providers
• Attribution and analytics platforms
• Ensure clean data flow between systems and eliminate manual reconciliation
• Maintain documentation of system architecture and integrations
• Pipeline Integrity & Attribution
• Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels
• Ensure marketing to sales handoffs are measurable and clean
• Identify and resolve lifecycle and attribution errors that distort reporting
• Support clear funnel visibility across both B2B and Direct to Parent motions
• Forecasting & Commercial Visibility
• Build and maintain dashboards for
• Pipeline health and velocity
• Conversion rates across enterprise and Direct to Parent funnels
• Partner sourced contribution
• Forecast accuracy
• Reduce spreadsheet dependency across leadership
• Support forecasting models and quota visibility
• Automation & Sales Productivity
• Build automation that reduces manual data entry and hygiene burden
• Implement validation guardrails to improve data integrity
• Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
• Support outbound automation logic and enrichment workflows within Clay
• Document workflows to support onboarding and scale
• Cross Functional Partnership
• Partner closely with:
• Leadership team
• Growth and Marketing
• Sales and Customer Success
• Partnerships
• Product

Benefits

• All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed