GTM Strategist & Evangelist, Forma

Autodesk • New York, MA

89d • $148,200 - $239,800

About The Position

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations ecosystem to help the industry work smarter, faster, and more sustainably. We are seeking a GTM Strategist & Evangelist (Forma) to help shape and drive the go-to-market (GTM) strategy for Forma. A key aspect of this role is being an evangelist for Forma both internally and externally. Internally, you will champion clarity, collaboration, and momentum across teams. Externally, you will represent Forma as a thought leader, engaging with customers, partners, and industry stakeholders to build confidence in its transformative potential. This highly strategic and visible role reports directly to the Director, Forma Industry GTM Strategy and works across product, sales, marketing, customer success, and industry leadership to ensure cross-functional alignment on priorities, adoption strategies, and execution.

Requirements

• 5+ years of professional experience in AEC with a strong understanding of design and construction workflows
• 10+ years of total related experience across AEC Industry experience and business roles including strategy, technology, or consulting
• Proven track record of representing a company or product externally at industry events, with analysts, or in customer forums
• Digital Transformation, Strategy, or Management Consulting experience
• Bachelors degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)

Nice To Haves

• A strategic thinker with exceptional business acumen that has a proven track record in shaping and executing go-to-market strategies
• Strong understanding of market dynamics, customer needs, competitive landscapes and the opportunities for digital transformation in the AEC industry
• Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader
• Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology’s role in advancing workflows for the built environment
• Proven experience driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams
• Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences

Responsibilities

• Partner with the Director to shape and execute GTM priorities for Forma
• Support decisions around pricing, packaging, adoption strategies, and launch readiness
• Drive alignment across product, sales, marketing, customer success, and industry leadership
• Build frameworks, insights, and recommendations that guide leadership decisions
• Engage directly with customers and partners to validate GTM approaches and inform adoption strategies
• Bring customer and market feedback into Autodesk to influence strategic planning and roadmap priorities
• Monitor competitive trends and industry shifts to help Autodesk anticipate change and maintain differentiation
• Act as an internal champion for Forma by driving awareness, clarity, and collaboration across Autodesk teams
• Represent Forma externally at industry events, customer briefings, and partner engagements
• Highlight customer success stories and outcomes to inspire adoption and demonstrate the platform’s value

Benefits

• Health and financial benefits
• Time away and everyday wellness
• Competitive compensation package including base salary, annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees