GTM Operations Sr Manager

Dayforce

69d

About The Position

We are looking for a Senior Manager, GTM Operations to build and optimize the operational foundation that powers Dayforce’s go-to-market team. This role is highly analytical and execution-oriented, sitting at the intersection of sales leadership, revenue operations, and data insights. Your role is to help increase the productivity of the GTM organization via your analytics & insight. You will be responsible for projecting pipeline, performance measurement, quota management, and the optimization of our GTM technology stack. Lastly, you will provide the reporting & insights needed to ensure our GTM organization consistently delivers predictable pipeline and revenue growth.

Requirements

• 8 years of experience in Sales/Revenue Operations or Marketing Operations.
• Power user of Salesforce.com and business intelligence tools (e.g., Tableau, Power BI).
• Working knowledge of prospecting and sales engagement technologies (ZoomInfo/Cognism, Outreach/Salesloft, Demandbase/6Sense).
• Proven ability to set, manage, and analyze pipeline, revenue, and quota targets for GTM or sales organizations.
• Experience evaluating, implementing, and optimizing sales technology to improve team productivity and outcomes.
• Strong analytical and problem-solving skills, with experience in pipeline forecasting and performance management.
• Highly collaborative and detail-oriented with excellent communication skills.
• Ability to translate data into insights that influence decision-making and drive accountability.

Responsibilities

• Manage the process for setting, tracking, and reporting on pipeline, revenue, and quota targets.
• Monitor pipeline health and conversion metrics, providing regular updates to sales and RevOps leadership.
• Deliver analysis on pipeline quality, conversion velocity, and attainment to drive predictability and accountability.
• Provide performance insights that influence resource allocation, enablement, and coaching priorities.
• Act as a liaison between our sales & IT teams on sales engagement and prospecting technologies.
• Evaluate the current GTM technology stack, identify gaps, and make recommendations on improvements or modifications to maximize ROI and productivity.
• Partner with RevOps and IT to implement new tools, integrations, or process enhancements.
• Drive adoption of best practices in prospecting workflows, automation, and data enrichment.
• Partner with Marketing to align on lead qualification, MQL definitions, and SLA adherence with GTMs.
• Work closely with Sales leadership to optimize account prioritization, coverage models, and demand alignment.
• Establish structured feedback loops between GTMs, Sales, and Marketing to continuously improve demand generation execution.
• Build and maintain dashboards in Salesforce.com and BI tools to track revenue and pipeline contribution.
• Conduct regular analysis to identify trends, growth opportunities, and bottlenecks across the funnel.
• Translate complex data into clear, actionable insights for RevOps leadership and executive stakeholders.
• Serve as a trusted partner to GTM team leadership, equipping them with tools and insights to drive team performance.
• Champion a culture of data-driven decision-making and operational rigor.
• Continuously seek out opportunities to improve reporting, processes, and system usage.

Benefits

• Excellent time away from work programs.
• Comprehensive wellness initiatives.
• Recognition through competitive pay and benefits.
• Opportunities for personal and professional growth.
• Volunteer days and community impact initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees