GTM Operations Analyst

Plaid • Raleigh, NC

85d • $103,968 - $187,200

About The Position

As a GTM Operations Analyst, you will drive decision-making across Marketing and New Business teams by leading strategic analysis, performance measurement, and forecasting initiatives. You will serve as a trusted partner to leadership, delivering insights that shape investment, planning, and optimization decisions across channels. You bring deep expertise in full-funnel performance and efficiency metrics, combining analytical rigor with business intuition to translate raw data into strategic insight. This is a dynamic, problem-solving role focused on continuously improving analytics and processes, evolving how performance is measured to meet the changing needs of a growing business.

Requirements

• 5+ years of experience in Marketing, Sales, or Revenue Operations
• Experience in B2B, fintech or startup environments, preferred
• Proficiency in Tableau or other data visualization tools
• Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
• Experience with designing and rolling out KPIs and dashboards
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
• Demonstrated ability to build cross-functional partnerships
• Solution-oriented, proactive mindset and ability to thrive in ambiguity

Responsibilities

• Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
• Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
• Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
• Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
• Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
• Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions

Benefits

• $103,968 - $187,200 a year
• The target base salary for this position ranges from $103,968/year to $187,200/year. The target base salary will vary based on the job's location.

What This Job Offers

• Number of Employees: 501-1,000 employees