GTM Lead - San Francisco Bay Area
About The Position
Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. We centralize transaction monitoring, screening, risk management, and investigations into a single, modern system built for scale, real-time performance, and regulatory rigor. We operate as a lean, high-performance team with high individual ownership and direct access to leadership. Our GTM team is central to scaling Flagright. We are looking for a GTM Lead who can strengthen our positioning, improve win rates, and support complex enterprise opportunities alongside the CEO and sales leadership. In this role, you will define product positioning, messaging frameworks, and segmentation strategy to ensure a clear and consistent narrative across the revenue organization. You will also equip the sales team with playbooks, competitive insights, and enablement needed to succeed in deal cycles. You will play a key role in translating market insights into GTM strategy, refining how Flagright competes, prioritizes segments, and wins in the global financial crime compliance market.
Requirements
- 4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
- Experience working with enterprise sales teams and complex deal cycles
- Ability to translate technical products into clear commercial narratives
- Experience building segmentation frameworks, sales playbooks, and competitive positioning
- Strong written and verbal communication skills
- Based in the Bay Area with right to work in the USA (visa sponsorship not available)
Nice To Haves
- Experience in fintech, compliance technology, fraud prevention, or data infrastructure
- Experience supporting enterprise RFP processes
- Experience working with regulated financial institutions
Responsibilities
- Define product positioning and value propositions
- Create messaging frameworks by vertical, segment, persona, and channel
- Maintain a consistent narrative across the revenue organization
- Define target segments, buyer personas, and priority verticals
- Identify adjacent segments and emerging market opportunities
- Guide BDR targeting and campaign prioritization
- Support enterprise opportunities with deal strategy and positioning
- Help structure RFP responses and requirement definitions
- Design competitive minefields that expose competitor weaknesses
- Build sales playbooks, battlecards, and enablement materials
- Train AEs and BDRs on messaging and competitive positioning
- Track competitors and market dynamics
- Maintain competitor positioning frameworks
- Gather insights from prospects, customers, and sales teams
- Translate market feedback into inputs for product development
Benefits
- Leadership position with direct exposure to leadership and influence on GTM strategy
- Product with clear, real-world differentiation
- High-bar environment focused on execution, learning, and continuous improvement
- Get equity from day 1 at a Y Combinator startup.
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir.
- Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
