GTM Engineer - Marketing

Mimecast • Lexington, MA

76d • $104,000 - $156,000

About The Position

As our GTM Engineer, you will join our fast-paced Marketing Operations team, reporting to the Senior Director of Marketing Operations & Analytics. In this key role, you will be at the heart of our revenue engine—the go-to-expert for our marketing tech stack, driving automation, and delivering actionable insights that unlock efficiency, scale, and growth. You’ll collaborate cross-functionally with Marketing, Business Development, Sales, Enablement, and IT to ensure we’re targeting the right accounts, accelerating pipeline generation, and continuously improving conversion rates. We’re looking for a tech-savvy, data-informed innovator who thrives on experimentation and is motivated by the opportunity to influence both systems and strategy.

Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Sales Operations, or similar roles in B2B SaaS environments.
• Hands-on expertise with Salesloft, 6sense, Common Room, Nooks, Traction Complete, Gong, UserGems, Salesforce, Marketo or similar GTM technologies.
• Strong technical skills with workflow automation, system integrations, and data management across CRMs, CDPs, and data warehouses.
• Demonstrated ability to leverage AI-powered tools and stay ahead of AI trends in martech.
• Experience running A/B tests and experiments to improve sales and marketing outcomes.
• Demonstrated ability to work collaboratively and cross-functionally, including with IT and sales enablement, influencing without direct authority.
• Excellent communication and evangelism skills—you enjoy sharing your knowledge and driving adoption of new approaches.
• A builder mentality—resourceful, proactive, and always seeking ways to improve technology and processes, including identifying and resolving bottlenecks.
• Bachelor’s degree or equivalent experience in a relevant field (marketing, business, engineering, etc.).

Responsibilities

• Own and optimize core GTM tools such as Salesloft, Common Room, 6sense, Nooks, ZoomInfo, while leveraging your experience with Salesforce and Marketo to recommend enhancements across the broader tech stack.
• Manage data for lead scoring, segmentation, and enrichment, ensuring high data quality and integrity across all systems.
• Design and execute experiments that scale, leveraging AI-powered tools and workflow automation to improve conversion rates and shorten sales cycles.
• Collaborate closely with Marketing, Business Development, and Sales counterparts to align on strategy, integrate systems, and execute cross-functional initiatives.
• Develop and refine ICP (Ideal Customer Profile) targeting strategies by ingesting account and person signals to ensure engagement with top accounts, leading to high-quality pipeline.
• Evangelize new technologies, AI innovations, streamlined processes, and best practices throughout the GTM organization, encouraging adoption and consistent use.
• Deliver actionable insights and performance reports, using data to inform strategic recommendations and GTM decision-making.
• Own system integrations and manage data flows across CRMs, CDPs, and data warehouses to provide timely, accurate information to stakeholders.
• Proactively identify and resolve process bottlenecks with technical solutions, optimizing for efficiency and scalability.
• Influence GTM strategy by staying ahead of AI trends in martech and identifying opportunities for ongoing optimization and innovation.

Benefits

• Base salary range of $104,000 - $156,000 base + bonus + benefits.
• Eligibility for bonus and other related benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees