GTM Director, Product Marketing

ClearChoice Dental Implant Centers • Chicago, IL

294d • $170,000 - $190,000

About The Position

The Director, GTM, Product Marketing will be responsible for developing and executing the go-to-market strategy for ClearChoice's product portfolio. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and in-center marketing. The Director will also be responsible for managing the product portfolio, optimizing pricing, and ensuring consistent messaging across all touchpoints.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 10+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
• Experience in the healthcare industry is a plus
• Strong understanding of the dental implant market
• Proven track record of developing and executing successful marketing campaigns
• Excellent leadership, communication, and interpersonal skills

Responsibilities

• Architect and drive the execution of a data-driven, multi-channel Go-To-Market (GTM) strategy for ClearChoice's product portfolio, accelerating patient acquisition and revenue growth
• Lead comprehensive product portfolio management, including strategic product development, dynamic pricing optimization, and proactive lifecycle management to maximize market penetration and profitability.
• Identify and capitalize on emerging market opportunities, including geographic expansion and new patient segment penetration, through rigorous market analysis and strategic planning.
• Conduct in-depth competitive intelligence analysis, identifying key player strengths and weaknesses and anticipating disruptive technologies to maintain a competitive advantage
• Synthesize and translate complex market trends within the dental implant industry, including technological advancements and evolving patient demographics, into actionable insights for product and marketing strategies
• Spearhead the introduction of innovative solutions to market, including conducting comprehensive market research, identifying unmet patient needs, and leading the development and launch of new products and services.
• Direct the creation of compelling and persuasive product marketing materials, ensuring consistent messaging and alignment with brand guidelines across all channels.

Benefits

• Annual pay range: $170,000 - $190,000, plus bonus/incentives
• Generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree