GTM Automation Lead

Cresta

6h•Remote

About The Position

We’re hiring a senior, hands-on GTM Automation Lead to build the systems that power our top-of-funnel motion. You’ll turn signals, enrichment, and modern automation tools into measurable pipeline impact — partnering closely with Marketing, SDRs, and Revenue Technology. Location: Remote within the U.S or SF/NYC preferred.

Requirements

5+ years in GTM Ops, Marketing Ops, RevOps, or similar
Hands-on experience with sequencing tools (Gong Engage preferred)
Proven ability to build automation that drives pipeline outcomes
Strong Salesforce fluency (activation layer, not platform ownership)
Comfort operating in modern GTM tooling + no/low-code environments

Nice To Haves

Zapier / Make / N8n / Lovable / webhooks / APIs
Deliverability + outbound quality controls
SQL or data warehouse exposure
Experience operationalizing signal-based GTM plays at scale

Responsibilities

Build signal-based activation workflows across Common Room, Salesforce, and a sequencing platform (Gong Engage preferred)
Design and operate enrichment waterfalls (ZoomInfo, LeadIQ, Clay)
Translate prioritized audiences into sequences, tasks, and SDR workflows
Partner with Revenue Technology on Salesforce changes delivered on a biweekly sprint cadence
Instrument dashboards, QA checks, and experiments to improve conversion and speed

Benefits

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

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