GTM Analytics Manager

Docusign • San Francisco, CA

2d • Hybrid

About The Position

As an GTM Analytics Manager on the PLG Strategy & Operations team, your charter is to help drive focuses on unlocking durable, efficient growth across our self‑serve motions for Direct customers. To do this, you will leverage existing data frameworks to identify opportunities. You’ll then drive cross-functional alignment around those opportunities and report back on whether the initiative worked. This role will have a supreme command on in-quarter performance and be heavily involved in our annual planning process. They will also help drive target creation and ROI measurement for self serve initiatives.
This position is a individual contributor role reporting to the Senior Manager, PLG Strategy & Operations.

Requirements

• BA/BS degree in a quantitative field (e.g., Statistics, Economics, Engineering, Computer Science, Finance) or equivalent work experience
• 8 years of experience in analytics or strategy roles in SaaS, e‑commerce, or technology
• Experience with SQL and querying large, complex datasets and building reusable data models
• Experience with Salesforce data and the sales funnel, including how leads, contacts, accounts, and opportunities are structured and reported
• Experience building forecasts and scenario models for conversion, and revenue (ideally for self‑serve or PLG motions)
• Experience with spreadsheet(Google Sheets / Excel) for modeling and ad‑hoc analysis
• Experience working with subscription business models and recurring revenue metrics

Nice To Haves

• Excellent presentation and communication skills; ability to translate complex analysis into clear narratives and recommendations for senior stakeholders
• Comfort working in fast‑paced, ambiguous environments and collaborating with globally distributed teams
• High degree of comfort using SQL techniques
• Familiarity with Tableau or other related BI tools
• Proven track-record in fast paced environments
• Familiarity with lead funnel and routing techniques

Responsibilities

• Own the data, forecasting, target setting, and insight backbone for the Direct self‑serve experiences (from Auto Renewal to self serve expansion)
• Leverage SQL, Salesforce data, experimentation results, and product analytics to identify and size growth opportunities
• Use and help evolve AI tooling (including analytics copilots and LLM‑based assistants) to scale insight generation and operational workflows
• Partner closely with PLG, Direct Sales, Marketing, and Finance to drive alignment on where to invest and how to measure impact
• Connect teamwork and deliverables to broader business outcomes, identifying opportunities to increase value or reduce risk, especially by leveraging new efficiencies enabled by technology like AI where possible

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level