Growth Strategies Analyst

MERITRUST CREDIT UNION•Wichita, KS

8d•$67,400 - $84,800

About The Position

The Growth Strategies Analyst plays a pivotal role in supporting strategic growth initiatives contributing to the credit union’s revenue and growth. Using data-driven insights, the analyst will attract new members, enhance member engagement, and foster member loyalty with a focus on deposit growth. The role involves analyzing market trends, member data, and financial performance to identify opportunities for engagement and increased profitability of the credit union.

Requirements

Bachelor’s degree in marketing, Data Administration or a related field.
Proficiency in advanced data analysis tools and software.
Understands how to translate complex data into actionable growth strategies.
Knowledge of statistical methods and the ability to interpret trends and patterns to support marketing strategy.
1-3 years of credit union or relevant industry experience highly preferred.
1-3 years in a data analysis role utilizing tools such as Excel, SQL, Python, and data visualization tools such as Tableau.
Proven ability to work collaboratively in a team environment.
Quantitative/Qualitative Data Analysis: Analyze structured data such as campaign metrics, conversion rates, loan application volumes and member engagement. Interpret unstructured data such as member feedback, survey responses and social media sentiment. Understanding how both data types inform member needs, product preferences, and communication effectiveness.
Data Synthesis: Integrate and interpret data from multiple sources – including member behavior, campaign performance, financial product usage, and market research – generate cohesive actionable insights that support strategic marketing decisions and enhance member engagement.
Consumer Engagement: Measure, analyze, and enhance member engagement across multiple channels. Includes tracking key engagement metrics such as email open rates, click-through rates, website interactions and product adoption trends.
Customer insight: Extract and synthesize actionable insights from member data to drive strategic marketing and business decisions. Includes analyzing behavioral, transactional, and demographic data to uncover trends, preferences, and unmet needs.
Growth Strategies: Leverages data-drive insights to identify, evaluate, and support marketing strategies that drive member acquisition, product adoption and long-term engagement.
Consumer Behavior: Analyze and interpret member behavior patterns to inform strategic marketing decisions. Leveraging data to understand member needs, preferences, financial habits and lifecycle stages. Uses insights from transactional data, survey responses, and digital engagement metrics.
Audience Segmentation: Develops and applies data-drive audience segmentation strategies to enhance member engagement and campaign effectiveness, include identifying key member segments based on demographics, financial behaviors, product usage, and engagement platforms.
Customer Relationship Management: Leverages CRM systems to manage, analyze, and optimize member interactions throughout the member lifecycle. Includes maintaining accurate member data, tracking engagement history, and using CRM insights to support targeted marketing, retention strategies, and cross-sell initiatives.
Project Management: Strong organizational and project coordination skills to manage multiple analytics initiatives from concept to completion. Defines project scopes, sets timelines, collaborates with cross-functional teams, and ensures timely delivery of data-driven insights.

Nice To Haves

Certifications in various project or data management programs.
Experience with customer experience measurement tools such as Medallia or Qualtrics is highly preferred.

Responsibilities

Measure member experience through KPIs such as NPS, Overall Satisfaction and member engagement.
Design loyalty programs that reward members for their engagement and purchases, personalizing these rewards based on desired member behaviors.
Create detailed maps of the customer journey to understand the various touchpoints and interactions customers have with the brand, helping to personalize the experience at each stage.
Research and analyze customer attrition to understand the forces that cause members to leave the credit union and propose strategies to decrease erosion of the customer base.
Define and segment the target audience based on demographics, behaviors, and preferences to tailor acquisition and engagement strategies.
Analyze member behavior and preferences to support customer relationship management.
Foster a sense of community among members through forums, social media groups, and events, encouraging interaction and peer support.
Work closely with marketing to ensure alignment in messaging and strategies, leveraging marketing campaigns to drive new member acquisitions and engagement.
Ensure consistent and cohesive engagement across various channels such as email, social media, and live chat to meet members where they are.
Continuously gather insights into customer preferences, behaviors, and pain points to tailor engagement strategies.
Track key metrics related to member engagement and loyalty.
Identify and target high-value member segments using the Wharton customer centricity model.
Track and analyze marketing campaign performance.
Implement behavioral targeting techniques to engage members based on their online actions such as website visits, abandoned carts, and previous purchases.
Develop and implement various lead generation tactics such as content marketing, social media outreach, and paid advertising to attract new members.
Research best practices, analytical playbooks, case studies, and innovative approaches to become an industry thought leader and advise leadership on how consumers shop for products online.
Gather and analyze data on local market conditions, competitor strategies, and industry trends to inform growth opportunities.

Benefits

Comprehensive medical insurance plan
Dental and vision insurance
Generous paid-time-off
12 paid holidays
401(k) plan
Wellness program
Tuition assistance
Employee loan discount
Employee Assistance Program (EAP)
Life and disability coverage
Career development and pathing opportunities to move into leadership roles or other lines of business within MCU such as Commercial Lending, Finance, Marketing, Underwriting, Member Solutions, Training, Human Resources, and more.
Supportive and engaging work environment.
A wellness and sustainable work culture that puts family, Mother Nature, our community, and your health first.
A work environment that encourages personal as much as professional growth, teamwork to make the dream work, and treating everyone equally.