Growth & Product Marketing Manager

If you have a Candidate Login already, but have forgotten your password please use the steps to reset your password. If you have forgotten your email login, please contact [email protected] subject Workday Candidate Login When creating your Workday account and entering personal information like name, address, please do not use ALL CAPS. Thank you! NOTICE: For EMEA Jobs, please review the Privacy Policy here Job Responsibilities: The Growth and Product Marketing Manager is responsible for developing and executing growth-focused marketing strategies, driving brand visibility, and optimizing customer acquisition and retention efforts. This role requires a data-driven and strategic marketer with expertise in branding, multi-channel campaigns, and market positioning. The role also involves market research, partnership development, and lead generation to enhance the company's presence in AI services. Key Responsibilities Branding & Market Positioning * Establish and maintain a strong and consistent brand identity to increase credibility and awareness of AI service offerings. * Develop positioning strategies and messaging frameworks that clearly articulate the company's value proposition in the AI market. * Plan and coordinate participation in industry events and sponsorships to enhance brand visibility and thought leadership. * Collaborate with key stakeholders (executives, sales, research teams) to align messaging with company goals. Growth & Demand Generation * Develop and implement customer acquisition strategies using a mix of paid and organic channels. * Optimize the customer journey and sales funnel to improve conversion rates and drive engagement. * Analyze customer behavior and campaign performance metrics to refine marketing initiatives. Campaigns & Content Strategy * Lead the development and execution of multi-channel marketing campaigns, including email marketing, content marketing, paid media, and social media. * Manage and maintain a content calendar to ensure the production of high-quality, engaging content that resonates with target audiences. * Oversee performance marketing efforts, including A/B testing, audience segmentation, and conversion optimization. Partnership Development & Market Research * Identify and develop strategic partnerships that contribute to business growth and brand awareness. * Conduct market research and competitive analysis to identify trends, insights, and opportunities in the AI and technology sectors. * Collaborate with cross-functional teams (sales, product, research) to align marketing efforts with business objectives. Analytics & Optimization * Leverage marketing analytics tools to track campaign effectiveness and ROI. * Provide data-driven insights and recommendations to refine marketing strategies and improve performance. * Develop reporting frameworks to track KPIs and key growth metrics. Additional Job Details: Qualifications & Skills * Bachelor's degree in Marketing, Business, or a related field. Advanced certifications are a plus. * Proven experience in growth marketing, brand positioning, and multi-channel campaign execution. * Strong analytical skills and experience with marketing data analysis, CRM platforms, and automation tools. * Excellent communication and collaboration skills to work across teams and external partners. * Ability to manage multiple projects and adapt to a fast-paced, dynamic environment. * Experience in AI, technology, or B2B marketing is highly desirable.