Growth Ops Manager

Practice Better

3d•$105,000 - $115,000•Remote

About The Position

We're seeking a Growth Ops Manager with strong Performance Marketing ops expertise to build the analytical and operational foundation for our acquisition engine—Performance Marketing, Product Marketing, and Sales—optimizing for activation and retention quality, not just volume. This role requires expertise in multi-channel attribution, marketing analytics, and campaign operations, with the opportunity to build sales CRM infrastructure and pipeline operations from the ground up. This is a perfect role for someone who loves turning complex marketing and sales data into insights, building attribution models that actually work, and creating scalable operational systems for growth teams.

Requirements

4-6+ years in Marketing Operations, Demand Gen Ops, Growth Ops, or Marketing Analytics within B2B SaaS
Proficient SQL skills for funnel analysis, campaign analysis, and data exploration—you're self-sufficient for most analytical needs
Strong BI/data visualization (Sigma, Looker, Tableau)—you build dashboards people actually use
Hands-on experience with Hubspot (or similar CRM) for both marketing automation and sales operations
Experience building or implementing attribution models and optimizing marketing channel performance
Deep understanding of acquisition metrics (MQL, SQL, CAC, LTV, pipeline velocity) and activation metrics (TTV, feature adoption)
AI-comfortable: You see AI as leverage for routine analysis and exploration; know when to validate versus trust

Nice To Haves

Experience with advertising platforms (Google Ads, LinkedIn, Meta) and web analytics

Responsibilities

Partner with the data team to design multi-channel attribution frameworks; implement these frameworks, providing clear ROI visibility across paid, organic, and outbound channels
Own measurement and reporting of key growth metrics: MQLs, SQLs, pipeline velocity, ROAS, CAC, LTV, conversion rates, channel performance
Build dashboards in Sigma answering the questions Performance Marketing, Product Marketing, and Sales ask daily
Conduct funnel analyses incorporating downstream metrics (trial-to-paid, LTV, activation) to optimize channels based on retained, high-value customers—not just trial volume
Create cohort analyses showing which acquisition sources produce customers who stick around and expand
Design A/B testing frameworks and provide statistical analysis on experiments
Leverage AI agents to accelerate model development and pattern exploration; validate and refine outputs
Configure and optimize Hubspot CRM for our outbound sales motion
Build sales pipeline dashboards with forecasting and rep performance tracking
Implement and optimize lead scoring, routing, and assignment workflows; define MQL/SQL definitions and sales handoffs
Build operational frameworks enabling Performance Marketing campaign execution and tracking
Build and maintain customer data signals (conversion values, audience segments, lookalike audiences) feeding into advertising platforms to optimize algorithmic bidding
Own tagging frameworks ensuring clean, consistent data capture across all channels
Evaluate, implement, and optimize Growth tools (Hubspot, advertising platforms, analytics tools)
Partner with Customer Lifecycle Ops Manager on UTM taxonomy and acquisition-to-customer handoffs

Benefits

Comprehensive Benefits: Health, dental, and vision coverage from day 1, RRSP/401k matching, generous paid parental leave, and annual learning stipends.
Remote-First, Connected Culture: Remote-first model with optional Toronto office access. Regular off-sites and team gatherings across North America.
Wellness and Growth:
Unlimited vacation with real support for taking time off
Company RRSP/401k program with employer matching
$750 annual Health & Wellness Allowance
$1,000 annual Learning & Development Allowance
$500 annual Home Office Allowance
Sprout Family: support for family-building journeys
Inkblot: confidential mental health support
Company-wide holiday closure in December
Regular virtual events and team socials