Growth Marketing Specialist, Retention

Strava • San Francisco, CA

78d • $90,000 - $105,000

About The Position

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. Lifecycle marketing is a key part of that mission. We're looking for a Retention Specialist to join our Growth Marketing team to develop and implement strategies to help activate, engage, and retain our diverse user base. You'll work cross-functionally with Product, Design, Engineering and other teams across Strava to test, iterate, and scale experiments that deepen our retention efforts.

Requirements

• 3-4 years of experience in growth or lifecycle marketing, ideally working with owned channels (email, push, in-app)
• A data-driven mindset with experience designing and analyzing A/B tests
• Understanding of creative best practices for email design and copy
• Excellent attention to detail and organizational skills
• Strong communication skills and comfort working cross-functionally
• Ability to manage competing priorities based on their impact and value with some support from manager
• A positive, collaborative attitude and a willingness to roll up your sleeves

Nice To Haves

• Experience running email & push marketing programs across triggers, blast campaigns, and transactional messaging is preferred
• Experience working with dynamic HTML email templates - ability to code basic HTML
• Iterable and Tableau experience is plus

Responsibilities

• Develop and implement innovative retention strategies to increase customer loyalty and reduce churn, from strategy to implementation.
• Analyze customer data to discover trends and insights that can be employed to improve our retention efforts.
• Collaborate with teams from different departments to create and implement top-notch marketing strategies focused on enhancing customer retention.
• Monitor and report on key retention metrics, providing actionable recommendations for improvement.
• Stay informed about current industry trends and effective strategies in retention marketing to ensure our company remains innovative and competitive.

Benefits

• Compensation $90,000-$105,000: This range reflects base compensation only and does not include equity or benefits.
• Flexible hybrid model with around half your time on-site in our San Francisco office.
• Inclusive workplace where employees can grow and thrive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Number of Employees: 251-500 employees