Growth Marketing Senior Associate

DraftKings Inc. • Boston, MA

7d

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Senior Associate, you’ll drive digital marketing campaigns that fuel customer acquisition and engagement across key products. You’ll work at the intersection of data, creativity, and performance, bringing campaigns to life across Paid Social, Programmatic, and Paid Search channels. In a fast-moving environment, you’ll collaborate with cross-functional teams to test, optimize, and scale impactful marketing strategies. Your work will directly shape how we reach and retain customers during high-impact moments across the sports and entertainment calendar.

Requirements

• A Bachelor’s Degree in Marketing, Business, Economics, Mathematics, or a related field, or equivalent professional experience with at least 2 years of experience in digital marketing.
• Hands-on experience optimizing digital media campaigns, including A/B testing, performance analysis, and bidding strategies.
• A strong understanding of ad platforms, media buying, and best practices across digital channels.
• Proficiency in Microsoft Excel, with working knowledge of SQL preferred.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• A data-driven mindset with the ability to translate insights into actionable recommendations.
• Strong communication and collaboration skills when working across teams and with external partners.
• Interest in sports and gaming, with flexibility to support key moments aligned to the sports calendar.

Responsibilities

• Develop and execute digital media buying strategies across Paid Social, Programmatic, and Paid Search channels.
• Launch and optimize user acquisition campaigns to drive performance against key metrics and business goals.
• Design and implement A/B tests to uncover insights and continuously improve campaign effectiveness.
• Concept and deliver innovative ad experiences by partnering with Creative, Brand, and Product teams.
• Collaborate with Marketing, Operations, and Product teams to build campaigns that drive both acquisition and retention.
• Analyze campaign performance and share actionable insights with stakeholders, partnering closely with Marketing Analytics.
• Manage day-to-day communication with external agencies and media partners to ensure seamless execution and delivery.
• Leverage AI tools and technologies to enhance campaign performance, streamline workflows, and generate data-driven insights for optimization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees