Growth Marketing Onboarding Marketing Lead

PNC • Pittsburgh, PA

142d • $76,500 - $124,200 • Hybrid

About The Position

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking a highly motivated and experienced marketing lead to join our growing team to support delivery of high-impact marketing strategies. If you are passionate about supporting the development and execution of integrated, multi-channel strategic marketing plans for our Retail Deposits and Lending Client Onboarding marketing programs, formulating strategic onboarding marketing messaging, programs and experiences that build strong, long lasting client relationships, while driving growth for our business, and defining, building and optimizing each onboarding journey to drive primacy and engagement, this position is for you. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. This position is based in one of the following PNC office locations with occasional remote opportunities: Pittsburgh, Cleveland, Philadelphia, Tyson's Corner VA, Chicago and Houston.

Requirements

• A university/college degree, with 5+ years of industry-relevant experience.
• Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
• Strong organizational skills and attention to detail to ensure the timely and efficient delivery of marketing programs and campaigns.
• Experience delivering high impact strategic analysis to drive business decisions.

Nice To Haves

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented Competencies

Responsibilities

• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• A robust wellness program with financial incentives
• Paid time off including maternity and/or parental leave, up to 11 paid holidays each year, 8 occasional absence days each year, and between 15 to 25 vacation days each year depending on career level and years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree