Growth Marketing Manager

Meta Platforms • San Francisco, CA

337d

About The Position

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Our team is seeking a Growth Marketing Manager who is passionate about growth marketing, demand generation, customer engagement, creative, acquisition, analytics, and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including product marketing, sales, program manager, demand management, data science, creative, and analytics teams to plan, build, and launch marketing campaigns anchoring to drive and sustain customer engagements, drive demand into Sales Programs, or acquire new customers. Being very comfortable with data, you will drive the analytical insight necessary to understand our customer's needs and maximize impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented, enjoy building marketing campaigns, and can rapidly earn trust and credibility with stakeholders. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence.

Requirements

• 3+ years of experience in marketing or related field.
• BA/BS degree or equivalent work experience of additional 4+ years in marketing or related field.
• Experience in at least two of the following areas: email, Facebook Ads, display, onsite merchandising, content marketing, digital video.
• Experience with A/B Testing and lift measurement.
• Experience influencing and providing direction to cross-functional teams, including Engineering, Data Science, Sales, Product, and Creative.
• Deep understanding of the digital advertising landscape and specifically Meta's advertising suite.
• Experience working with Sales and driving leads to sales programs.
• Experience with customer lifecycle management.
• Experience in SQL.

Responsibilities

• Plan, build, and launch marketing campaigns to drive customer engagement and demand generation.
• Collaborate with internal teams including product marketing, sales, and analytics to execute marketing strategies.
• Analyze customer data to derive insights and maximize marketing impact.
• Lead cross-functional teams to execute and evaluate marketing campaigns.
• Engage with executives to present findings and strategies.

What This Job Offers

• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees