Marketing Growth Platforms - Applied AI

Meta•San Francisco, CA

About The Position

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business by leveraging our solutions. Our team is seeking a Growth Marketing Manager with expertise in generative AI, prompt engineering and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including marketing, sales, data science, creative, and analytics teams to develop prompts and AI-led processes that increase the efficiency and effectiveness of growth marketing campaigns. You will independently use data and own analytical insights to measure and communicate impact, proactively iterating and looking for opportunities to scale. Acting as a thought leader for prompt engineering and growth marketing, you will rapidly earn trust and credibility with stakeholders.

Requirements

8+ years of experience in marketing or related field
1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing use cases
BA/BS degree or equivalent work experience
Experience measuring the effectiveness and quality of LLM outputs
Experience influencing, and providing direction to cross-functional teams, including performance marketing, engineering, data science, sales, product, and creative

Nice To Haves

Demonstrated experience of the generative AI landscape and Meta’s advertising and AI products
2+ years of experience in data analysis, marketing research, or a related field
1+ years of experience building generative AI agents for insights and data analysis
Proven track record of data visualization and data-driven storytelling
1+ years of experience with SQL and/or programming skills in languages like Python or R is preferred

Responsibilities

Design, develop, and test AI prompts for various growth marketing applications, including creative generation, marketing insights, and translations. Establish quality rubrics and facilitate prompt testing and QA workflows to ensure high-quality outputs
Build partnerships with internal and external stakeholders, including marketing, analytics, and creative teams, to understand user needs and translate them into the development of prompts, AI tools, and/or processes. Facilitate regular cross-functional meetings to align on goals and track progress
Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing data-driven insights to inform future campaign optimization
Support the development of learning experiences, including workshops, training modules, and hands-on sessions, to drive adoption and sustained use of AI capabilities among marketing stakeholders
Develop and execute a robust change management strategy to embed AI capabilities into marketing workflows, engaging stakeholders, developing communication plans, and providing continuous support to ensure sustainable impact and smooth transitions
Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution