ASO/SEO/Blog Marketing Manager

Alia Services

7d • Remote

About The Position

Shopkick is on a mission to bring delight and reward to the consumer shopping experience. As part of the Trax Retail family, we’re redefining how people engage with brands and retailers, both in-store and online. We’re looking for an ASO/SEO & Blog Manager who will own and optimize our organic growth engine across app stores, search, and content platforms. This role combines strategic thinking with hands-on execution, leading efforts to increase app visibility, website traffic, and blog engagement that ultimately drives user acquisition and retention. You’ll collaborate across product, creative, and analytics teams to ensure every keyword, description, and piece of content delivers measurable impact. This is an exciting opportunity for a performance-driven marketer who loves blending creative storytelling with data-driven optimization.

Requirements

• 3–5 years of experience in ASO, SEO, and/or content marketing, ideally within mobile app or consumer tech environments.
• Proven record of improving App Store visibility, web rankings, and organic traffic growth.
• Deep understanding of keyword strategy, metadata optimization, link building, and content SEO best practices.
• Familiarity with App Store Connect, Google Play Console, Google Analytics, Search Console, and keyword tracking tools (e.g., AppTweak, Semrush, Ahrefs).
• Excellent writing and editing skills with an eye for storytelling that converts.
• Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
• Comfortable collaborating cross-functionally and managing multiple priorities in a fast-paced environment.

Nice To Haves

• Experience managing content calendars, freelancers, or agencies a plus.

Responsibilities

• Lead ASO strategy across iOS App Store and Google Play, optimizing metadata, visuals, and ratings to improve rankings and conversion rates.
• Manage SEO strategy for shopkick.com, driving growth through keyword research, technical optimization, and on-page improvements.
• Stay on top of algorithm changes, ASO/SEO best practices, and competitive trends to keep Shopkick’s organic presence ahead of the curve.
• Own the Shopkick blog, from editorial strategy to publishing cadence—creating and optimizing content that supports organic acquisition and engagement goals.
• Collaborate with design and copy teams to produce keyword-rich app screenshots, promotional assets, and landing pages that align with marketing campaigns.
• Analyze organic performance data across web and app, identify trends, and present insights to key stakeholders with actionable recommendations.
• Build monthly performance reports highlighting growth, learnings, and next steps.
• Partner with Product Marketing and Lifecycle teams to ensure consistent messaging and user journey alignment across all owned channels.
• Manage relationships with third-party SEO tools, freelancers, or agencies as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees