Growth Marketing Lead - Newly Formed Business
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About The Position
We're building something special in the fintech space, taking the headache out of back-office financial operations for startups and SMBs. As we expand our reach, we're looking for a growth-minded marketer to lead strategy and execution for one of our most important audiences: newly formed startups and SMBs-businesses typically in their first 12 months, navigating the complexities of getting off the ground. In this role, you'll be responsible for raising awareness of Pilot's services for newly formed businesses, generating qualified demand, and working closely with our R&D and marketing team to shape a go-to-market engine. You'll lead full-funnel marketing efforts-from awareness to conversion-by creating campaigns and experiences that meet founders and SMB owners where they are. You'll do this by finding ways to drive conversions without relying on sales, using self-serve and marketing-led approaches that let buyers take action on their own.
