Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector. This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans. Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector. To preform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline. You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to preform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market. With a deep understanding of the FS sector, you must have proven expertise leading marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy. We are looking for a leader who is results driven and proactive, innovative yet strategic, collaborative and curious about the changes impacting the FS market globally. You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department. In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.