Growth Marketing Associate

Eulerity-posted about 1 month ago
$80,000 - $95,000/Yr
Full-time • Entry Level
New York, NY
51-100 employees
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Eulerity is a leading AI-powered marketing platform designed to empower multi-location B2B brands to achieve unparalleled digital marketing success. We deliver sophisticated solutions that streamline campaign management, optimize performance, and drive measurable ROI, all powered by cutting-edge artificial intelligence. Join our dynamic team and play a pivotal role in shaping the future of B2B SaaS marketing. We are seeking an energetic and results-driven Growth Marketing Associate to attract and nurture our local business prospects. This role is focused on guiding potential users through the entire buying journey, from initial interest to successful platform onboarding. You will be instrumental in driving user acquisition and activation through compelling email and text message sequences and automated marketing flows. This role requires a strong understanding of user journey optimization, a technical aptitude, and the ability to translate data into actionable insights to get users onto our platform.

  • User Journey & Nurturing Campaigns:
  • Develop and execute targeted, data-driven drip marketing campaigns using email and text messages tailored to guide local business prospects through the onboarding funnel.
  • Utilize modern marketing automation platforms (like Klaviyo, Braze, etc.) to segment audiences, personalize communications, and nurture leads from interest to activation.
  • Create compelling, conversion-focused content and offers designed to engage prospects at the right point in their journey, similar to an e-commerce buying experience.
  • Analyze campaign performance metrics (e.g., open/click rates, conversion to onboarded user) and optimize for maximum ROI.
  • User Acquisition & Website Optimization:
  • Assist in managing targeted advertising campaigns (e.g., LinkedIn, Paid Social, SEM) to attract and capture local business prospects.
  • Implement and manage Google Analytics 4 (GA4) to track website traffic, user behavior, and conversion funnels.
  • Generate reports and dashboards to provide insights into key performance indicators (KPIs) relevant to the user journey, such as time to conversion and lead source effectiveness.
  • Work with content teams to ensure landing pages and website content are optimized for user acquisition and SEO, attracting the correct local business audience.
  • Marketing & Workflow Automation:
  • Serve as a key administrator for our marketing automation and CRM stack, ensuring seamless automation of the user journey.
  • Design and implement complex, multi-channel workflows (email, SMS, etc.) and automation rules to streamline the local business lead management and onboarding process.
  • Develop custom reports and dashboards to track key user activation metrics, such as sign-up to onboarding rate, pipeline velocity, and customer acquisition cost (CAC).
  • Integrate various marketing and sales tools using AI and workflow automation platforms (e.g., n8n, Lovable) to ensure seamless data flow and process efficiency.
  • 3-4 years of experience in growth marketing, ideally within an e-commerce, B2C, or B2SmallB SaaS company.
  • Proven experience building and managing automated user journeys, particularly with email and SMS/text message sequences.
  • Expert-level proficiency with modern marketing automation platforms (e.g., Klaviyo, Braze), with a focus on complex user nurture flows.
  • Familiarity with AI and workflow automation tools such as n8n or Lovable to integrate platforms and automate processes.
  • Strong understanding of user journey optimization, lead nurturing, and conversion rate optimization (CRO).
  • Proven experience with website analytics tools, particularly Google Analytics 4 (GA4), with a focus on funnel metrics.
  • Demonstrated success in managing and optimizing paid user acquisition campaigns (e.g., Paid Social, SEM, LinkedIn).
  • Excellent analytical, problem-solving, and communication skills, with a talent for writing compelling, conversion-focused copy for emails, texts, and ads.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong technical aptitude and ability to learn complex software quickly.
  • Experience with CRM management.
  • Comprehensive benefits
  • Medical
  • Dental
  • Vision
  • Unlimited PTO
  • 401(k) with company match
  • Commuter Benefits
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