Growth Marketing Analyst

Meta • New York, NY

435d • $150,000 - $213,000

About The Position

The Growth Marketing Analyst role at Meta focuses on driving growth and engagement for the company's products among Creators. The position involves utilizing data analysis, market research, and collaboration with cross-functional teams to identify growth opportunities and develop strategies to enhance user engagement. The analyst will work closely with product, marketing, user experience research (UXR), and data science teams to create personalized marketing journeys that effectively engage Content Creators across Meta's family of apps.

Requirements

• 8+ years of experience with SQL (Oracle, Vertica, Hive, MySQL, etc.)
• 8+ years of experience in data analytics roles
• Experience working in organizations with cross-functional teams
• Experience working independently and a track record of taking initiative in dynamic environments
• Demonstrated experience multi-tasking and adapting well to a changing environment
• Experience in statistical concepts like design of experiments, causal inference and tests of significance.

Nice To Haves

• Experience at a consumer technology or media company
• Experience in marketing programs for Sales or Partnerships teams.

Responsibilities

• Develop measurement framework and create metrics to evaluate success and measure impact of scaled outreach efforts.
• Develop data-driven strategies to run effective marketing programs for creators across verticals, with customized goals for product fit, and at different life-cycle stages.
• Deep dive into campaign performance to extract key learnings and common themes, then collaborate with product and marketing stakeholders to inform on best practices.
• Collaborate with cross-functional data and product teams across business applications to define problem statements, access and manipulate data, build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations.
• Identify and implement streamlined processes for data reporting and communication, and use analytical models to identify insights to drive key decisions across leadership and the organization.

Benefits

• Bonus
• Equity
• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: No Education Listed