Growth Marketing Analyst
About The Position
At Fetch , we’re dedicated to helping pets live their healthiest and happiest lives. Our comprehensive insurance coverage is designed with modern pet parents in mind, and we’re proud to support the veterinary, shelter, and breeder communities. We believe in ensuring pets receive the best care possible and are committed to making that vision a reality every day. Fetch is a high-growth Warburg Pincus portfolio company with an expanding team of over 350 pet-loving employees working together to shape the future of pet health and wellness. About the Industry The pet insurance industry is more important than ever, offering peace of mind and financial protection for pet owners. The sector is expanding quickly, fueled by growing awareness of the need for accessible, high-quality veterinary care. With advances in veterinary medicine, pets now have access to the most effective treatments available, making pet insurance an essential component of modern pet care. About the Role We’re hiring a Growth Marketing Analyst to support our growth efforts through conversion rate optimization, performance analysis, and insight generation. This is an individual contributor role focused on uncovering what’s working, what’s not, and where teams should focus next across our digital experiences and paid media campaigns. Through rigorous analysis and clear communication, this position will play a critical role in informing decisions, flagging performance shifts, and recommending optimizations to guide growth and media strategy.
Requirements
- 4 years of experience in growth marketing, CRO, or digital marketing analytics.
- Strong experience analyzing both on-site conversion performance and paid media campaign results.
- Proven ability to generate insights and recommendations that influence execution teams.
- Deep familiarity with analytics, experimentation, and reporting tools (e.g. GA4, media platform reporting, testing tools).
- Ability to synthesize complex data into clear, actionable narratives.
Responsibilities
- Monitor performance across digital media campaigns and channels to identify trends, shifts, and anomalies.
- Provide ongoing insights to digital media teams on what segments, campaigns, audiences, and landing experiences are performing well or underperforming.
- Flag areas where execution teams should focus, including opportunities for optimization or deeper investigation.
- Partner with media teams to evaluate post-launch performance and interpret results in the context of broader funnel and CRO learnings.
- Support conversion rate optimization initiative by analyzing customer journeys and funnels to identify conversion opportunities and friction points.
- Develop hypotheses, support A/B testing and experimentation, and analyze results.
- Document learnings and ensure insights are shared and reused across teams.
- Contribute insights that inform CRO and growth prioritization
- Surface patterns and opportunities that help leaders make data-driven decisions.
- Act as a thought partner to growth and media stakeholders, grounding discussions in performance data.
- Work closely with digital media teams to align insights with execution.
- Communicate findings and recommendations clearly to both technical and non-technical audiences.
- Build and maintain dashboards and recurring reporting for funnel performance, experiments, and campaign effectiveness.
- Proactively identify performance shifts and ensure stakeholders are aware and aligned on next steps.
Benefits
- Comprehensive Medical, dental, and vision plan for you and your family
- Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are available
- Highly competitive 401(k) matching
- Generous 20-day PTO Policy, with rollover options. Earn an additional day of PTO each year on your anniversary with Fetch, for a maximum of 30 days
- Paid company (9) holidays, including (1) floating holiday
- Fetch Pet Insurance discount - up to 50% off, up to $1,000 savings/year
- Educational Assistance Program
- Fetch Discount Perks Program
- Volunteering - earn up to 8 hours per calendar year at nonprofit organizations
- Pet-friendly environment, free lunch, snacks, and additional amenities; transit accessible
- Employee Referral Incentive
- Tuition Assistance
- Commuter Benefits
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
