Growth Marketing Analyst

Fanatics Inc•New York, NY

35d

About The Position

As a Growth Marketing Analyst, you will play a key role in accelerating user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps. Bridging acquisition and lifecycle marketing performance, you'll analyze data across paid and owned channels to uncover insights that fuel conversion, retention, and revenue growth. You will partner closely with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey and optimize ROI through strategic, data-driven insights.

Requirements

Bachelor's degree in a relevant field (Marketing, Business, Statistics, Economics, or related).
2-3 years of experience in growth marketing, user acquisition analytics, or lifecycle marketing.
Proficiency in SQL and experience working with marketing/user data.
Familiarity with Snowflake, Looker, Tableau, Amplitude, or Segment.
Experience with platforms like Google Ads, Meta, AppsFlyer, or Adjust.
Strong understanding of key growth metrics (CAC, CLV, ROAS, retention rate).
Demonstrated ability to use analytics to drive marketing ROI and customer LTV.
Comfortable analyzing large datasets and presenting insights to non-technical stakeholders.
Effective communicator and team player with strong attention to detail.

Nice To Haves

Experience in e-commerce, app-based products, gaming, or collectibles is a plus.
Bonus: Experience with predictive modeling, audience clustering, Braze, or media mix modeling.

Responsibilities

Analyze user acquisition (UA) channel performance across paid social, search, influencer, affiliate, and app stores to improve CAC efficiency.
Partner with the Growth Marketing team to evaluate multi-channel campaign impact and user cohort behaviors.
Develop dashboards and reports tracking CAC, ROAS, LTV:CAC ratio, and purchase conversion rates.
Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
Monitor lifecycle KPIs including CLV, churn, and engagement across email, push, SMS, and in-app messaging.
Identify retention drivers and high-performing segments to inform loyalty and reactivation strategies.
Design and evaluate A/B and multivariate tests to optimize creative, targeting, and messaging.
Create consistent testing and reporting frameworks across Growth and Lifecycle teams.
Summarize and present performance insights to stakeholders, translating analytics into actionable strategies.
Collaborate with cross-functional partners in Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure and measurement capabilities.