Growth Marketer

Palo Alto Networks•Santa Clara, CA

13d•$165,000 - $207,000

About The Position

Your Career As the Growth Marketer for SMB, you will be the driving force behind our customer acquisition efforts, with a primary focus on paid media and email marketing. You are a results-oriented marketer who is equally comfortable diving deep into Google Ads campaign data as you are crafting a high-converting email nurture sequence. You will own key acquisition channels and be responsible for hitting aggressive pipeline and revenue targets. This is an opportunity to build, measure, and scale programs from the ground up, with a clear and measurable impact on the business.

Requirements

B2C marketing experience required
Bachelor's degree in Marketing, Business, or a related field.
10+ years of hands-on experience in growth or digital marketing role
Proven expertise in managing performance-based paid advertising campaigns with platforms like Google Ads and LinkedIn Ads.
Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status.
Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills.
Attention to detail, while maintaining an eye on the big picture.
Exceptional analytical skills, with a track record of using data to make strategic decisions and achieve measurable results.
A self-starter mentality with a passion for experimentation, learning, and tackling new challenges.
Ability to thrive in fast-paced environment with competing priorities and last minute changes.

Responsibilities

Paid Media: Drive the Global Media Brief by synthesizing strategic goals and integrating essential input from Regional Campaigns Teams.
Own the complete SMB campaign Bill of Materials (BOM) and delivery of high-performing assets to the Paid Media Team.
Consult with Paid Media on performance trends to inform future campaign strategy and asset refinement.
Email Marketing & Nurturing: Own the end-to-end execution of email marketing campaigns, from building targeted lists and writing compelling copy to deploying campaigns and analyzing performance.
Design and implement automated nurture streams that guide prospects through the buyer's journey and convert them into sales-ready leads.
Target Account Acquisition: Take ownership of our acquisition strategy for a defined target account list (TAL). You will orchestrate multi-channel touches across paid media, email, and web to create engagement within our most valuable SMB accounts.
SEO Execution: Collaborate with our content and web teams to execute our SEO strategy. This includes contributing to keyword research, optimizing landing pages, and monitoring organic search performance to increase visibility and attract high-intent traffic.
Data Analysis & Reporting: Live in the data. Monitor, analyze, and report on campaign performance, pipeline contribution, and key growth metrics. Use insights from Google Analytics, Salesforce, and our marketing automation platform to inform strategy and drive continuous improvement.
Cross-Functional Leadership: Liaise with Product Marketing, Operations, Demand Generation, Web/Dev, and paid media teams to build cohesive strategies, increase ROI, and ensure seamless campaign execution.
Competitive & Market Intelligence : Proactively monitor the competitive landscape and digital technology developments, providing actionable insights and creative ideas to help us stand out and stay ahead.