Growth Marketer, SMB

Palo Alto Networks • Santa Clara, CA

70d • $165,000 - $207,000

About The Position

As the Growth Marketer for SMB, you will be the driving force behind our customer acquisition efforts, with a primary focus on paid media and email marketing. You are a results-oriented marketer who is equally comfortable diving deep into Google Ads campaign data as you are crafting a high-converting email nurture sequence. You will own key acquisition channels and be responsible for hitting aggressive pipeline and revenue targets. This is an opportunity to build, measure, and scale programs from the ground up, with a clear and measurable impact on the business.

Requirements

• B2C marketing experience required.
• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of hands-on experience in SMB growth or digital marketing role.
• Proven expertise in managing performance-based paid advertising campaigns with platforms like Google Ads and LinkedIn Ads.
• Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status.
• Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment.
• Attention to detail, while maintaining an eye on the big picture.
• Exceptional analytical skills, with a track record of using data to make strategic decisions and achieve measurable results.
• A self-starter mentality with a passion for experimentation, learning, and tackling new challenges.

Responsibilities

• Develop, launch, and continuously optimize paid advertising campaigns across channels like Google Ads (Search, Display), LinkedIn, and other B2B platforms to drive qualified leads and product trials.
• Manage campaign budgets, bidding strategies, and A/B testing to maximize ROI.
• Own the end-to-end execution of email marketing campaigns, from building targeted lists and writing compelling copy to deploying campaigns and analyzing performance.
• Design and implement automated nurture streams that guide prospects through the buyer's journey and convert them into sales-ready leads.
• Take ownership of our acquisition strategy for a defined target account list (TAL).
• Orchestrate multi-channel touches across paid media, email, and web to create engagement within our most valuable SMB accounts.
• Collaborate with our content and web teams to execute our SEO strategy, including contributing to keyword research, optimizing landing pages, and monitoring organic search performance.
• Monitor, analyze, and report on campaign performance, pipeline contribution, and key growth metrics.
• Use insights from Google Analytics, Salesforce, and our marketing automation platform to inform strategy and drive continuous improvement.
• Liaise with Product Marketing, Operations, Demand Generation, Web/Dev, and paid media teams to build cohesive strategies, increase ROI, and ensure seamless campaign execution.
• Proactively monitor the competitive landscape and digital technology developments, providing actionable insights and creative ideas.

Benefits

• Compensation range of $165,000 - $207,000/YR depending on qualifications, experience, and work location.
• Potential for restricted stock units and a bonus.
• Commitment to providing reasonable accommodations for all qualified individuals with a disability.

What This Job Offers

• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees