Growth Manager

Smalls

122d

About The Position

Smalls is looking for a strategic and entrepreneurial Growth Manager to manage and scale acquisition channels that fuel new customer growth. This role will flex across digital, offline, and emerging channels. Optimize performance on existing channels and scale new initiatives that diversify our acquisition mix. As a member of the Growth Marketing team, you’ll play a pivotal role in accelerating Smalls’ growth. You’ll own critical channel performance, drive structured testing, and collaborate cross-functionally to bring campaigns to life. Your impact will be measured by the efficiency and scalability of your work across CAC, LTV, and net new customer acquisition.

Requirements

• 4–6 years of experience in growth marketing, channel management, or acquisition strategy.
• Hands-on experience with full front to end acquisition channel management and responsibility for channel results.
• Proven experience managing agencies or vendor relationships.
• Comfortable running structured tests, interpreting performance data, and translating results into actionable insights.
• Strong project management skills, you can juggle multiple campaigns, partners, and timelines with ease.
• Analytical and detail-oriented but also comfortable zooming out to shape big-picture strategy.
• Strong communicator and collaborator; you know how to partner with creatives, analysts, and finance teams.

Nice To Haves

• You’re a cat person 🐾. Ideally you have a cat or at least know a lot about cats and cat culture.
• Huge plus: DTC or subscription background.
• Startup-minded: you’re scrappy, proactive, and comfortable working without a playbook.

Responsibilities

• Take direct ownership of performance across a mix of channels, flexing between digital, offline, and experimental opportunities.
• Build playbooks for new channel launches by testing quickly, learning efficiently, and scaling what works.
• Partner with internal teams and external vendors to execute and optimize campaigns.
• Research, evaluate, and launch new acquisition channels (Ex. Reddit, TikTok, OOH, etc).
• Develop playbooks to scale successful tests into repeatable growth drivers.
• Present business cases and performance forecasts to marketing leadership.
• Partner with other channel leads to ensure holistic acquisition strategies and coordinated messaging.
• Collaborate with analytics to build dashboards and regularly report out performance insights to stakeholders.
• Support integrated campaign planning that spans both online and offline channels.
• Accurately forecast spend, CAC, and new customer contribution by channel.
• Reallocate spend dynamically to maximize efficiency and scale.
• Build and manage structured testing roadmaps for existing and emerging channels.
• Develop hypotheses, define success metrics, and analyze results to inform future strategy.
• Share learnings with the broader marketing team to uplevel growth strategy across the board.

Benefits

• Fully paid Health, Vision, and Dental insurance.
• 4-day work week.
• Unlimited PTO.
• Free cat food every month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees