Growth Manager (SEM)

Jiffy-posted 3 months ago

Full-time • Mid Level

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The Growth Manager, SEM – Blanks + Transfers will be responsible for developing, executing, and optimizing performance marketing campaigns across Google Ads and Microsoft Ads (Bing) to drive growth in the Blanks + Transfers category. This is a hands-on role: the ideal candidate will think strategically while executing daily, adjusting campaigns, bids, and structures to maximize performance. They will identify gaps, uncover efficiencies, and act quickly on opportunities within the platforms. In addition, the Growth Manager will partner closely with the SEO team to ensure SEM and SEO strategies complement one another—aligning around keyword opportunities, category coverage, and user behavior insights. They will leverage SEM data to inform SEO strategy while adapting paid campaigns based on organic performance and rankings.

Own the SEM strategy and daily execution for Blanks + Transfers on Google and Bing.
Build and continually optimize paid search campaigns across search, shopping, and performance max campaigns.
Adjust bids, budgets, campaign structures, and targeting to improve efficiency and performance on a daily basis.
Deliver growth against key brands and products based on strategic priorities, customer demand trends, and historical data.
Conduct regular gap analyses and identify efficiency opportunities within platforms.
Partner with the SEO team to ensure SEM strategy complements organic search initiatives.
Use SEM data to identify keyword and content opportunities for SEO.
Adjust SEM targeting to account for organic performance and rankings.
Create a balanced approach that maximizes traffic, conversion, and cost efficiency across both channels.
Develop keyword strategy, ad copy testing, negative keyword management, and landing page alignment.
Collaborate with merchandising to ensure the most relevant product coverage and promotions.
Partner with analytics to track KPIs, report on performance, and generate actionable insights.
Stay ahead of SEM industry trends, including automation, AI-driven bidding, and new ad formats.
Continuously improve campaign performance through structured testing and experimentation.

Bachelors Degree in Marketing, Digital Marketing Advertising or similar or equivalent years of experience.
8+ years of hands-on SEM experience with large-scale eCommerce accounts (Google Ads & Microsoft Ads required).
Proven track record managing multi-million-dollar budgets with focus on efficiency and growth.
Strong hands-on experience adjusting campaigns, bids, budgets, and campaign structures.
Ability to think strategically while executing tactically in-platform every day.
Deep knowledge of SEM best practices: keyword research, ad copy, bidding strategies, A/B testing, attribution.
Understanding of how SEM and SEO interact; experience collaborating with SEO teams to maximize results.
Strong analytical skills; advanced proficiency with Excel/Sheets and experience with Google Analytics or similar tools.
Comfortable working cross-functionally with merchandising, creative, and analytics teams.
Self-starter with excellent organizational skills, attention to detail, and ability to thrive in a fast-paced environment.
Expertise in complex/ matrixed product catalog.

Experience with feed-based campaigns (Google Shopping, Merchant Center) strongly preferred.
Background in ecommerce physical goods.

Competitive salary, equity opportunities, and performance-based bonuses.
Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
401(k)
Annual wellness benefits to help you stay healthy and balanced.
Choice of MacBook or PC laptop, plus equipment for your home office setup.
Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Annual stipend to support your learning and career growth.

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