Growth Analyst, Search Engine Marketing (SEM)

Rippling People Center Inc.•San Francisco, CA

46d

About The Position

At Rippling, the growth team is the tip of the spear of revenue generation. Our team's job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. Mamoon Hamid, a partner at Kleiner Perkins, recently said that "Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world." In this role, reporting to our Director, Search Engine Marketing, you'll be part of the foundation of the highest investment channel - Search Engine Marketing (SEM). As a member of our broader growth team, you'll work with the SEM team to further expand and optimize SEM for all of our verticals, while also exploring new and creative ways to inflect growth. This role is highly cross-functional - you'll partner with our go-to-market, growth engineering, marketing operations, and analytics teams (among others), in order to deliver top-notch results. It is a once in a lifetime opportunity to be part of a fast growing, world class Growth Marketing team.

Requirements

4+ years of experience doing both quantitative and qualitative work in a fast-paced environment
SEM expertise: you have a great understanding of Search Engine Marketing and have worked with strong teams in preferably B2B SaaS.
Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
Cross-functional communicator: you communicate proactively and effectively, marshaling internal and external resources to keep operations running smoothly
Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning.
Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, and are adept at clearly explaining your analysis and conclusions.
Hackiness and creativity: You're constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line.

Nice To Haves

Having experience with Affiliates is a plus.
Experience on Affiliate marketing is a plus

Responsibilities

Work with the team to develop best practices and new ways to successfully manage the entire SEM program
Experiment with new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content
Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead to ARR
Dive deeply into all data to find opportunities and build projects to leverage those opportunities
Help build and maintain dashboards and reporting to enable the team to further expand the program

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