Growth Analyst, Paid CRO

Rippling • San Francisco, CA

403d • $90,000 - $125,000

About The Position

The Growth Analyst at Rippling will play a crucial role in maximizing revenue through effective conversion rate optimization (CRO) strategies. This position involves driving marketing experiments across various channels, optimizing web performance, and transforming high-intent traffic into qualified leads. The role requires a data-driven mindset and the ability to work cross-functionally to enhance conversion metrics, making it a key position in the company's growth trajectory.

Requirements

• 1-2 years of proven experience in CRO, web optimization, or a related field.
• Direct experience designing A/B tests and interpreting results based on user pain points.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Amplitude, Hotjar, Optimizely).
• Excellent understanding of user experience best practices and website design principles.
• Strong communication and presentation skills to translate complex data into actionable insights.
• Experience with SQL is a huge plus.

Nice To Haves

• Experience working at a startup environment.
• Strong ownership mindset and motivated by challenges.
• Growth mindset with a willingness to seek feedback for improvement.
• Ability to prioritize tasks effectively and manage multiple projects.

Responsibilities

• Drive end-to-end CRO strategy for paid traffic and build a robust experimentation engine.
• Craft a roadmap to convert high-intent traffic into qualified leads through rapid experiments.
• Leverage analytics to identify conversion bottlenecks and opportunities for optimization.
• Partner with technical teams to execute high-impact experiments efficiently.
• Shape the experimentation and analytics tech stack for faster and more sophisticated testing.
• Optimize user experience to maximize conversion while maintaining brand integrity.

Benefits

• Competitive salary
• Equity options
• Health insurance
• Flexible work environment
• Diversity and inclusion initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 101-250 employees